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Вернуться к Введение в неврологию потребителя и нейромаркетинг

Отзывы учащихся о курсе Введение в неврологию потребителя и нейромаркетинг от партнера Копенгагенская школа бизнеса

4.7
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Оценки: 1,547
Рецензии: 411

О курсе

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Лучшие рецензии

C

May 28, 2020

Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.

MP

Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

Фильтр по:

76–100 из 404 отзывов о курсе Введение в неврологию потребителя и нейромаркетинг

автор: Sriram A P

Nov 22, 2019

Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

автор: Samuel B

May 26, 2020

It was a great course, with a lot of relevant information that met my expectations. Thank you very much, Coursera, Dr. Ramsoy, his colleagues, and CBS, for this small, but awesome ride.

автор: Marco M

Feb 25, 2019

Excelente curso. Me encantó todo el material al que pude tener acceso. Lo recomiendo ampliamente ya que es un tema sumamente actual e importante para los profesionales del Marketing.

автор: Margarida A

Sep 10, 2017

Good coverage of the different areas and state of the art of neuroscience. Great examples and presentation of studies allow students to link to scientific concepts to daily pratice.

автор: Óscar L R F

Jun 29, 2019

Balanceado y completo. Mi objetivo era lograr un entendimiento básico alrededor del tema de neuromercadeo y lo logré. Recomiendo este curso para quien tenga un objetivo similar.

автор: Ana G F M

May 08, 2017

The best experience of my life was the opportunity to enjoy this course. Was a lot of information that I'll pass to my studies and finish my undergraduate thesis. Thank you all.

автор: Ana C M d S

May 01, 2018

This was the first online course I did that actually teaches something. Very well prepared, nice content, superb references and lectures. I will certainly recommend to my peers

автор: Lloyd M

Apr 20, 2017

One of the best online classes I have taken. Really opened up a very interesting emerging area of marketing and gave me some useful tools I am implementing at my company.

автор: Claudia L

May 18, 2020

It gives you the fundamental basis to start exploring this interesting world. There aren't many courses which are entirely about this subject and this so worth it.

автор: Rute G S

Feb 02, 2020

Great course for beginners in the study of neuromarketing!

Very complete videos with an appropriate language. I would recommend to everyone interested in this area.

автор: XIALIN F

May 24, 2019

Thank you so much for the class. I never know I love this course until I meet it. And I want to study and investing in this study. this is very interesting for me.

автор: Ashish G

Dec 26, 2018

Excellent course materials and trainers. Sometime videos feels a bit boring but that's fine. I have learned really amazing things that I was never aware before.

автор: Jeanine

Oct 02, 2017

Excellent content for neuromarketing students. Practical examples, solid background and very clear structure organizing the course.

I absolutely recommend it!!!

автор: Holly F

Mar 25, 2017

I really enjoyed this course! I really liked the video of the instructor taking apart the model brain and pointing out the different parts and their functions.

автор: MIGUEL C

Dec 21, 2019

This introductory course is deep enough to gain a clear understanding of the relationship between stimuli, neuroactivity, and behavior. I highly recommend it.

автор: Robert K

Jun 14, 2017

Very good intro to neuromarketing. By including different subject matter experts from around the world, it really added to the understanding of the concepts.

автор: Getentey

May 08, 2020

This is the introduction of a new concept for me. For farther cognitive neuroscience study, the course will be more helpful. Thanks for the excellent course.

автор: Rohith K R

Apr 13, 2020

Explains from a generic perspective but topics are deep enough that a very fundamental understanding is provided. Very good content design and presentation

автор: Arusa S

Mar 31, 2020

The instructor explained the concepts with simple words and a lot of case studies that normal people can relate to. Enjoyable and easy to follow course.

автор: Karyna B

Mar 31, 2020

It was an unexpectedly to see that it is a hi-ended quality course, which has a lot of good materials to start with if you are out of this field at all.

автор: Camelia E

Apr 12, 2020

Thank you very much. A very insightful and resourceful course. It was not difficult to keep pace with despite my not being too familiar with the topic!

автор: Hans O O

Aug 14, 2019

Muchas gracias por estructurar un curso con Pedagogía fácil de estudiar y con alto contenido profesional, mis felicitaciones al Dr. Thomas Zöega Ramsey

автор: varun

Oct 22, 2017

The course really did get me to understand the behavior part of a purchase and a;so what actually goes at the back of the head.Very informational.

автор: Sharon D

May 26, 2017

I loved the course! I think interviews should be a little shorter or at least a bit more dinamic. The tests at the end of each week are very easy.

автор: Alexandra T

Nov 30, 2019

Really informative, I found it really interesting as I took Clinical Neuroscience at uni and this applies nicely to my current job in marketing.