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Вернуться к Введение в неврологию потребителя и нейромаркетинг

Отзывы учащихся о курсе Введение в неврологию потребителя и нейромаркетинг от партнера Копенгагенская школа бизнеса

4.7
звезд
Оценки: 2,249
Рецензии: 596

О курсе

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Лучшие рецензии

PL
23 июня 2020 г.

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM
15 июля 2020 г.

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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76–100 из 588 отзывов о курсе Введение в неврологию потребителя и нейромаркетинг

автор: GORTI K M

20 июня 2020 г.

The course has been well-thought of and executed. The way all the concepts are explained is really amazing. Although it starts slow, the course becomes really interesting by the end. The activities involved and good reference material provided makes it a very good course.

автор: Fatıma B D

22 нояб. 2020 г.

I really enjoyed this course from a User Experience designer&researcher standpoint. The interviews were especially very illuminating. My only criticism would be about the sound quality for some of the recordings. They are understandable but could have been better.

автор: Chithra N

3 мая 2020 г.

An excellent course that makes you aware of different marketing strategies, consumer neuroscience, how different brands creates awareness in consumers, etc etc. Overall an excellent course. Good presentation and also the interviews were knowledge grasping ones!

автор: Carlotta P

31 мая 2020 г.

This course is really well structured and provides a lot of information even if it is only an introduction to the topic it deals with; it certainly needs to be filmed several times for the density of the contents and the richness of the materials. Compliments!

автор: Kelly A

15 мая 2020 г.

Great introduction to neuroscience. The videos were high quality and the case studies helped conceptulize the topics with real world examples. Worth doing the optional assignments at the end as it made you think how you could apply what you have just learned.

автор: Mr. S K M

3 сент. 2020 г.

This is an absolute-must-have course for anybody that has the customer in mind. The complexity of the Customer mind and behavior has been simplified. A tool that can help shape the way products and services are transferred to a customer.

Highly recommended.

автор: Sanjeev S P

24 июля 2020 г.

Wonderful learning! Being a Pharmacy graduate, with MBA marketing area, this course equips me on Neuroscience of consumer decision making. The content is quite informative. Though the course is technical, the Professor presented in a candid way. Thank you

автор: Denisse V

4 мар. 2019 г.

I highly recommend this course. The professor is great as well as the explanations and the material provided. It was my first time studying consumer neuroscience and after completing this course, i feel i have gained a lot knowledge. This course is great.

автор: Ignacio V

22 янв. 2018 г.

Some of the readings where quite technical in nature and went very in depth into the specifics of the experiments, so it was challenging to read them, nonetheless, it was a very rewarding experience and I hope to apply this new knowledge with my clients.

автор: Deleted A

4 июля 2020 г.

I think this course was complete and had many examples and real studies which helped me understand the concepts and definitions in a better way. Also, I liked that it included interviews and readings because it showed me different people's perspectives.

автор: Rohan B

17 мар. 2019 г.

Absolutely outstanding! Professor Thomas was dedicated and really calm in explaining the very basics of Consumer Neuroscience and Neuromarketing. The in-depth interviews tells me a lot about what's going on all over the world in this particular field.

автор: SRISUDARSAN P R

7 июля 2019 г.

Thank you very much for the Financial aid.World class teaching. Great experience. Definitely this course will be very helpful in future.This is my first online course willing to learn many courses through courseera which will be useful for my career.

автор: Rebecca F

7 дек. 2019 г.

Thank you I thought this was an easy to use and thoughtful course for people new to the world of Neuromarketing and gave a foundation for marketers to understand this relatively new science and how it applies to their everyday marketing work.

автор: Sarah E

11 авг. 2020 г.

This was my first course on coursera and i'm really happy and satisfied with the knowledge . i didn't know at first what will i do as a Phd but now Neuromarketing here i come , thank you dear instructors and special thank to Mr Thomas Zoega.

автор: Bilal A

5 апр. 2020 г.

It was really an amazing experience, to have something new to learn, especially about the field of neuromarketting. It had a lot of good aligned material, with extremely suitable examples and also related material as well.

Thanking You Alot

автор: Avneesh K

2 апр. 2017 г.

Excellent course. Very well drafted. The lecturers are guest speakers were very good too. 6 weeks was appropriate time and they also allow flexibility. The app on mobile and website are brilliant; they both connected and very user friendly.

автор: Sadia F

12 июня 2020 г.

This course helped me understand the importance of neuroscience in the field of marketing and how it can be used to change and improve our marketing activities to deliver value to our customers and better understand the customer insights.

автор: Srijamya

20 апр. 2020 г.

it gave the idea of new emerging field combining business with art of neuroscience. its a splendid course to understand the basic brain functioning and influencing factors to enhance the business skills. its an interesting budding field.

автор: Selly S P

18 февр. 2020 г.

Unlike a lot of other online courses on neuromarketing, this course really provided me with ample information and studies I can read and understand. There is quite a bit of reading required but every bit is worth it and very interesting!

автор: Mahmoud A A

18 дек. 2016 г.

THANKS SO MUCH DR /THOMAS , I ADMIRE FOR THE WAY TO LEARN AND REACH THE INFORMATION , NOW I LEARN MANY THINGS ABOUT BRAIN AND HOW IT WORK AND I CAN USE IT FOR UNDERSTANDING THE CONSUMER BEHAVIOR

MANY THANKS FOR Copenhagen Business School

автор: Abu S M S

22 мая 2020 г.

This course provides an overview of Neuroscience application in consumer Psychology and its application in Marketing. Anyone with basic interest can surely pursue this course for studying more academic studies & research on this field.

автор: Dighbijoy S

13 дек. 2017 г.

I think Thomas did an amazing job in taking us through the domains of Neuromarketing. Really liked the way he put in extra efforts in obtaining interviews of the who's who in Neuromarketing. Will look forward to your courses Professor.

автор: Mbenoye D

22 окт. 2017 г.

Wonderful and interesting content. Really enjoyed the readings. Would suggest making the quizzes a bit longer/more challenging and including additional assignment for better application of learned coursework but overall a great course!

автор: Hashem A

3 апр. 2020 г.

Informative and easy to understand. I completely recommend this course.

You will learn a lot about the different techniques of priming as well as useful information to protect yourself from being caught in the web of neuromarketing .

автор: Valentina S

30 мар. 2020 г.

It is a really well-done course, videos and schemes are clear and understandable.

Literature is not for beginners at all - it's really technical and if you don't have scientific basis is not simple.

I really recommend this course :)