Отзывы учащихся о курсе Введение в неврологию потребителя и нейромаркетинг от партнера Копенгагенская школа бизнеса

Can be more practical

Very Interesting!

Excellent Course.

Fantastic Course

Very easy course

Awesome course.

Es interesante

It was great!

I found the t

po que shi

buen curso

MUY BIEN

4

A

This course is not necessarily very actionable— while it's an incredible insight into how and why our brains learn and process brand/marketing information, it's difficult to have an idea of how to apply this to real world work. As someone who works in marketing, I wished there would have been more instrumental ways to apply principles or practices into even the most basic of accomplishments. I would NOT recommend this course if you simply trying to become more skilled in areas of marketing— it's more study-oriented than skill.

I was expecting to find readily applicable method of marketing, though they did give away some important concepts and tools, but mostly very centralized on knowledge of the biology of brains and how it works. I didn't learn as much on how I can apply it in real life without science equipment involved to help.

It has very usefull information but also has other info regarding the brain that is to scientific... Should ease it up a bit. For someone with a business or marketing background, it would be very easy to zone out, like I did whenever you touch the brain parts in too deep.

It is truly a gem of a course. Thomas Ramsay takes a beautiful approach in teaching the basics of neuromarketing and consumer neuroscience. The interview lectures were especially informative. And needless to say, the readings are truly mind-boggling.

The interviews need to be broken down into more consumable, useful pieces of information. There is a lot of repetition or information specific to the person being interviewed etc.

Neuroscience side of the course overweighs the neuromarketing neuromarketing side but still forms a mindset and generates a general understanding.

I think it needs some fundamental background knowledge on neuroscience as this course focuses a lot on that not on the marketing psychology.

The course content is very good, but the interviews are massive and the approach could be a little less complex and more dynamic.

The instructor and reading was great. I felt the information was dated compared to todays standards. Overall I'm satisfied.

Long on science, short on practical applications. Didn't find it too useful.

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