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Вернуться к Введение в неврологию потребителя и нейромаркетинг

Отзывы учащихся о курсе Введение в неврологию потребителя и нейромаркетинг от партнера Копенгагенская школа бизнеса

4.7
звезд
Оценки: 1,911
Рецензии: 523

О курсе

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Лучшие рецензии

PL

Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 16, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

Фильтр по:

476–500 из 514 отзывов о курсе Введение в неврологию потребителя и нейромаркетинг

автор: CHRISTIANA

Jul 06, 2017

Excellent Course.

автор: Edson M L A

Jun 15, 2020

Fantastic Course

автор: Марков Ю А

Dec 15, 2019

Very easy course

автор: Brian T M

May 07, 2019

Awesome course.

автор: Miguel G B

Dec 03, 2019

Es interesante

автор: Rodrigo D

Apr 15, 2020

It was great!

автор: Maria-Anastasia A

Dec 14, 2017

I found the t

автор: Evelyn A M V

Feb 25, 2019

buen curso

автор: Jose M

Dec 03, 2016

MUY BIEN

автор: Krishnendu H

Aug 04, 2020

4

автор: Mikkel L

Aug 23, 2017

A

автор: David M W

Apr 19, 2018

This course is not necessarily very actionable— while it's an incredible insight into how and why our brains learn and process brand/marketing information, it's difficult to have an idea of how to apply this to real world work. As someone who works in marketing, I wished there would have been more instrumental ways to apply principles or practices into even the most basic of accomplishments. I would NOT recommend this course if you simply trying to become more skilled in areas of marketing— it's more study-oriented than skill.

автор: Yennelly B

May 22, 2017

It has very usefull information but also has other info regarding the brain that is to scientific... Should ease it up a bit. For someone with a business or marketing background, it would be very easy to zone out, like I did whenever you touch the brain parts in too deep.

автор: Mann S

Aug 09, 2020

It is truly a gem of a course. Thomas Ramsay takes a beautiful approach in teaching the basics of neuromarketing and consumer neuroscience. The interview lectures were especially informative. And needless to say, the readings are truly mind-boggling.

автор: Gargi S

Dec 05, 2018

The interviews need to be broken down into more consumable, useful pieces of information. There is a lot of repetition or information specific to the person being interviewed etc.

автор: Chatchai C

Mar 13, 2018

I think it needs some fundamental background knowledge on neuroscience as this course focuses a lot on that not on the marketing psychology.

автор: Bruna M

May 05, 2020

The course content is very good, but the interviews are massive and the approach could be a little less complex and more dynamic.

автор: Yevgeniy K

Jun 18, 2020

Long on science, short on practical applications. Didn't find it too useful.

автор: Karina M L

Jun 05, 2017

Pudiese ser más interactivo. Si trae ejemplos y muchas lecturas

автор: Md S H

Jun 17, 2020

Good course who wants to learn marketting for business.

автор: Rhea A R

Sep 13, 2020

find it too basic, even for an introductory course

автор: Andreas B

Nov 07, 2016

It's a very nice course but it is very small.

автор: Andrea

Mar 31, 2020

I like it, but it´s a little bit boring

автор: vinayak m

Dec 18, 2016

A little heavy on the biology side

автор: Mert Ş

Jan 11, 2018

I cannot find my certificate?