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Вернуться к Введение в неврологию потребителя и нейромаркетинг

Отзывы учащихся о курсе Введение в неврологию потребителя и нейромаркетинг от партнера Копенгагенская школа бизнеса

4.7
звезд
Оценки: 2,122
Рецензии: 569

О курсе

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Лучшие рецензии

PL
23 июня 2020 г.

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM
15 июля 2020 г.

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

Фильтр по:

451–475 из 559 отзывов о курсе Введение в неврологию потребителя и нейромаркетинг

автор: Weronika G

4 апр. 2020 г.

Very interesting and a timely course. The workload was manageable and the content quite enjoyable. There were, however, two interviews that were difficult to watch due to the poor audio quality. I loved the one with Carl Marci though.

автор: Carolina G F d C

8 июля 2020 г.

I think if you come from a science / medical field the course is great. As a marketer I think there is a bunch of useful information on it, but when come to the tests and I have to remember the names of certain parts of the brain ...

автор: Carl Z

10 мар. 2019 г.

Short course. While there were some interesting material, at least half of the course was interviews which did not talk so much about the theory related to consumer neuromarketing. I would have liked to see more material and studies.

автор: Christiane M

19 июня 2019 г.

I was very impressed by the content. I understand deeply the boundaries on claiming being a Neuromarketing professional and what are the possibilities on joining the field. I proudly paid for my certificate and posted on my LinkedIn

автор: Rohan M

20 мар. 2020 г.

The course and the teacher are very good, yet in certain areas the course pack seems boring and the case studies seem out of context. The interviews in Week 3 aren't very helpful. Overall, the course is worth the effort.

автор: Yan P

16 дек. 2018 г.

A little out-dated and I would love to get Digital aspect of things as well. Other than that it was insightful and thorough course covering most interesting points of consumer behaviour and Neuroscience relation to it.

автор: Vanessa C

5 июля 2017 г.

This course contains valuable knowledge if you are interested in consumer behavior on a neurological level beyond the typical Consumer Psychology/Behavior courses offered at other institutions. Great content!

автор: Helen K

25 июня 2018 г.

It was great, only the 2 links for youtube videos seemed not to work, so I went to search them by myself. Luckily found them by the topic and year. Thank you for your work and keep the education coming :)

автор: Jonathan N

30 мар. 2017 г.

Great course to start learning about consumer neuroscience, the drop-down is that the videos are extremely superficial while the readings (included inside the compendium) are highly technical and advanced

автор: Shreeya T

6 сент. 2020 г.

Very intriguing introduction. Liked the pattern of teaching and involvement of various industrial professionals as well. The only shortcoming was the repetition of certain subjects and topics.

автор: Vanessa P

24 мая 2017 г.

Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.

автор: Aaditya S

31 мар. 2020 г.

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

автор: Shreyansh J

16 авг. 2017 г.

All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

автор: Depanjan C

11 июня 2017 г.

Amazing lectures by Thomas sir. He explained the high level concepts of neuromarketing in a very simple way. I hope to visit him in person at Copenhagen Business School someday

автор: Samad k

1 апр. 2020 г.

really an intriguing course , helped me understand how the consumers tend to behave even without knowing . This is a subject with alot of scope for further discoveries

автор: David M

28 июня 2019 г.

Es un curso bastante cientifico, creo que faltan un poco mas de tips o instrucciones para aplicar eso en diferentes ramos del marketing tanto digital como tradicional

автор: Arunkumar S

6 мая 2018 г.

Very good overview to Consumer Neuroscience and Neuromarketing touching upon all the right topics right from the science of it to ethics of applied neuroscience.

автор: Sanyam S

7 июня 2019 г.

a little less biology and more from business standpoint would help... but otherwise it is absolutely amazing and i would definitely refer it to my colleagues

автор: Dagmara S

12 мар. 2017 г.

Great reading material and plenty of researches. Overall it is a very interesting topic, though its better if you have a medical preparation for this course.

автор: Oriol H

8 авг. 2017 г.

Interesting course. Somehow i was expecting less scientific approach and more marketing approach, but it's a good and interesting course to begin with.

автор: Carlo P

31 окт. 2019 г.

Very high-quality content, the course pushes the user to reflect on and not only learn about the topic. Up-to-date material and friendly video records.

автор: Regina M

2 февр. 2017 г.

This course provided me with wonderful insight into Consumer Neuorscience and Neuromarketing. It was incredibly interesting and well-driven. Thank you!

автор: Tenaz S C

2 нояб. 2016 г.

This course was too biologically technical, but I loved it. From a marketer's point of view, there was such amazing information on consumer behaviour.

автор: Shaun P

8 янв. 2018 г.

While the readings are pretty intense, and require a lot of time, the video content and quality of information is high and worth the time investment.

автор: Anurag P

5 нояб. 2018 г.

A bit easy but enjoyable. Vital for enthusiasts, Brand Marketers and consumers in general, not for practitioners or advance students of the Brain.