This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.
автор: Weronika G•
Very interesting and a timely course. The workload was manageable and the content quite enjoyable. There were, however, two interviews that were difficult to watch due to the poor audio quality. I loved the one with Carl Marci though.
автор: Carolina G F d C•
I think if you come from a science / medical field the course is great. As a marketer I think there is a bunch of useful information on it, but when come to the tests and I have to remember the names of certain parts of the brain ...
автор: Carl Z•
Short course. While there were some interesting material, at least half of the course was interviews which did not talk so much about the theory related to consumer neuromarketing. I would have liked to see more material and studies.
автор: Christiane M•
I was very impressed by the content. I understand deeply the boundaries on claiming being a Neuromarketing professional and what are the possibilities on joining the field. I proudly paid for my certificate and posted on my LinkedIn
автор: Rohan M•
The course and the teacher are very good, yet in certain areas the course pack seems boring and the case studies seem out of context. The interviews in Week 3 aren't very helpful. Overall, the course is worth the effort.
автор: Yan P•
A little out-dated and I would love to get Digital aspect of things as well. Other than that it was insightful and thorough course covering most interesting points of consumer behaviour and Neuroscience relation to it.
автор: Vanessa C•
This course contains valuable knowledge if you are interested in consumer behavior on a neurological level beyond the typical Consumer Psychology/Behavior courses offered at other institutions. Great content!
автор: Helen K•
It was great, only the 2 links for youtube videos seemed not to work, so I went to search them by myself. Luckily found them by the topic and year. Thank you for your work and keep the education coming :)
автор: Jonathan N•
Great course to start learning about consumer neuroscience, the drop-down is that the videos are extremely superficial while the readings (included inside the compendium) are highly technical and advanced
автор: Shreeya T•
Very intriguing introduction. Liked the pattern of teaching and involvement of various industrial professionals as well. The only shortcoming was the repetition of certain subjects and topics.
автор: Vanessa P•
Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.
автор: Aaditya S•
Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.
автор: Shreyansh J•
All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.
автор: Depanjan C•
Amazing lectures by Thomas sir. He explained the high level concepts of neuromarketing in a very simple way. I hope to visit him in person at Copenhagen Business School someday
автор: Samad k•
really an intriguing course , helped me understand how the consumers tend to behave even without knowing . This is a subject with alot of scope for further discoveries
автор: David M•
Es un curso bastante cientifico, creo que faltan un poco mas de tips o instrucciones para aplicar eso en diferentes ramos del marketing tanto digital como tradicional
автор: Arunkumar S•
Very good overview to Consumer Neuroscience and Neuromarketing touching upon all the right topics right from the science of it to ethics of applied neuroscience.
автор: Sanyam S•
a little less biology and more from business standpoint would help... but otherwise it is absolutely amazing and i would definitely refer it to my colleagues
автор: Dagmara S•
Great reading material and plenty of researches. Overall it is a very interesting topic, though its better if you have a medical preparation for this course.
автор: Oriol H•
Interesting course. Somehow i was expecting less scientific approach and more marketing approach, but it's a good and interesting course to begin with.
автор: Carlo P•
Very high-quality content, the course pushes the user to reflect on and not only learn about the topic. Up-to-date material and friendly video records.
автор: Regina M•
This course provided me with wonderful insight into Consumer Neuorscience and Neuromarketing. It was incredibly interesting and well-driven. Thank you!
автор: Tenaz S C•
This course was too biologically technical, but I loved it. From a marketer's point of view, there was such amazing information on consumer behaviour.
автор: Shaun P•
While the readings are pretty intense, and require a lot of time, the video content and quality of information is high and worth the time investment.
автор: Anurag P•
A bit easy but enjoyable. Vital for enthusiasts, Brand Marketers and consumers in general, not for practitioners or advance students of the Brain.