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Вернуться к Введение в неврологию потребителя и нейромаркетинг

Отзывы учащихся о курсе Введение в неврологию потребителя и нейромаркетинг от партнера Копенгагенская школа бизнеса

Оценки: 1,666
Рецензии: 448

О курсе

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Лучшие рецензии


Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!


May 28, 2020

Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.

Фильтр по:

401–425 из 442 отзывов о курсе Введение в неврологию потребителя и нейромаркетинг

автор: Gülderen Y

Jun 08, 2020

There can be more videos and less reading.

автор: Dwayne W J

Oct 31, 2016

A ton of great information and resources.

автор: Thet N S

May 23, 2020

Pretty Good Course for Introduction

автор: Alvaro A G S

Sep 05, 2019

Its a good introduction to de field

автор: samah r

Aug 10, 2017

Truly enjoyed this course,Thank you

автор: Valeria F

Jan 11, 2018

needs more retro from the teacher


May 27, 2019

Can be more practical


Jul 06, 2017

Excellent Course.

автор: Edson M L A

Jun 15, 2020

Fantastic Course

автор: Марков Ю А

Dec 15, 2019

Very easy course

автор: Brian T M

May 07, 2019

Awesome course.

автор: Miguel G B

Dec 03, 2019

Es interesante

автор: Rodrigo D

Apr 15, 2020

It was great!

автор: Maria-Anastasia A

Dec 14, 2017

I found the t

автор: Evelyn A M V

Feb 25, 2019

buen curso

автор: Jose M

Dec 03, 2016


автор: Mikkel L

Aug 23, 2017


автор: David M W

Apr 19, 2018

This course is not necessarily very actionable— while it's an incredible insight into how and why our brains learn and process brand/marketing information, it's difficult to have an idea of how to apply this to real world work. As someone who works in marketing, I wished there would have been more instrumental ways to apply principles or practices into even the most basic of accomplishments. I would NOT recommend this course if you simply trying to become more skilled in areas of marketing— it's more study-oriented than skill.

автор: ASIER G B

Apr 16, 2020

Lectures are way too lengthy. As I am a psychologist and have a Masters Degree in Neuromarketing, I took this course to help me refresh my knowledge about it. So most of the stuff I knew beforehand. However, it was very useful as it remarks the most important things in the field. Lectures could be reduced as it is an introductory course. Even for someone with knowledge in the field, having so much to read felt tedious.

автор: Yennelly B

May 22, 2017

It has very usefull information but also has other info regarding the brain that is to scientific... Should ease it up a bit. For someone with a business or marketing background, it would be very easy to zone out, like I did whenever you touch the brain parts in too deep.

автор: Gargi S

Dec 05, 2018

The interviews need to be broken down into more consumable, useful pieces of information. There is a lot of repetition or information specific to the person being interviewed etc.

автор: Chatchai C

Mar 13, 2018

I think it needs some fundamental background knowledge on neuroscience as this course focuses a lot on that not on the marketing psychology.

автор: Bruna M

May 05, 2020

The course content is very good, but the interviews are massive and the approach could be a little less complex and more dynamic.

автор: Yevgeniy K

Jun 18, 2020

Long on science, short on practical applications. Didn't find it too useful.

автор: Karina M L

Jun 05, 2017

Pudiese ser más interactivo. Si trae ejemplos y muchas lecturas