Об этом курсе
4.6
Оценки: 53
Рецензии: 11
Специализация
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Начальный уровень

Начальный уровень

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

Часов на завершение

Прибл. 12 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 2-4 hours/ week...
Доступные языки

Английский

Субтитры: Английский...

Чему вы научитесь

  • Check

    Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music

  • Check

    Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands

  • Check

    Develop a vision for a recording project and engage in a professional conversation with producers

  • Check

    Plan, design, and launch a crowdfunding campaign

Приобретаемые навыки

Music businessMarketingCrowdfundingSocial MediaNetworking
Специализация
100% online

100% online

Начните сейчас и учитесь по собственному графику.
Гибкие сроки

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень

Начальный уровень

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

Часов на завершение

Прибл. 12 часа на выполнение

Предполагаемая нагрузка: 4 weeks of study, 2-4 hours/ week...
Доступные языки

Английский

Субтитры: Английский...

Программа курса: что вы изучите

Неделя
1
Часов на завершение
1 ч. на завершение

Welcome!

Welcome to Navigate the Music Business! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience....
Reading
1 видео (всего 2 мин.), 4 материалов для самостоятельного изучения, 1 тест
Reading4 материала для самостоятельного изучения
How This Course Works10мин
Earn a Certificate for this Course10мин
Connect with Your Classmates10мин
A Note from Your Teaching Assistant10мин
Quiz1 практическое упражнение
What do you hope to accomplish?8мин
Часов на завершение
2 ч. на завершение

Your Foundation

In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader....
Reading
4 видео (всего 39 мин.), 3 материалов для самостоятельного изучения, 1 тест
Video4 видео
Developing Your Identity, Vision, and Intention14мин
Musicianship = Entrepreneurship12мин
How to Become a More Effective Band Leader10мин
Reading3 материала для самостоятельного изучения
Overcoming An Internal Struggle10мин
About Your Instructor: Leah (a.k.a. Elisa Smith)10мин
Case Study: Elisa Smith's IVI10мин
Quiz1 практическое упражнение
Case Study: Elisa Smith's IVI20мин
Неделя
2
Часов на завершение
1 ч. на завершение

Your Brand

Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists....
Reading
4 видео (всего 31 мин.), 1 материал для самостоятельного изучения, 1 тест
Video4 видео
Building Your Fanbase9мин
The Art of Networking5мин
Partnering With Brands14мин
Reading1 материал для самостоятельного изучения
Using Brand Names in Your Songwriting10мин
Quiz1 практическое упражнение
Case Study: Brand Partnerships20мин
Неделя
3
Часов на завершение
1 ч. на завершение

Your Record

In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost. ...
Reading
5 видео (всего 46 мин.), 2 материалов для самостоятельного изучения, 1 тест
Video5 видео
Choosing The Right Producer11мин
Establishing A Vision and Intention for Your Record9мин
Setting Up a Simple Recording Budget13мин
Case Study: Do You Need A Producer?10мин
Reading2 материала для самостоятельного изучения
The Beginning of a Beautiful Friendship10мин
Recording In the Studio10мин
Quiz1 практическое упражнение
Case Study: Do You Need A Producer?16мин
Неделя
4
Часов на завершение
1 ч. на завершение

Your Money

The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business....
Reading
5 видео (всего 31 мин.), 2 материалов для самостоятельного изучения, 1 тест
Video5 видео
5 Tips for Turning Your Band into a Business2мин
Crowdfunding: Pre Launch6мин
Crowdfunding: Post Launch6мин
Case Study: Successful Crowdfunding14мин
Reading2 материала для самостоятельного изучения
10 Tips for Running a Successful Crowdfunding Campaign10мин
Reviewing Rench's Crowdfunding Campaign10мин
Quiz1 практическое упражнение
Case Study: Successful Crowdfunding20мин
Часов на завершение
2 ч. на завершение

Your Career

Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project. ...
Reading
1 видео (всего 1 мин.), 1 материал для самостоятельного изучения, 1 тест
Video1 видео
Reading1 материал для самостоятельного изучения
Launching Your Career10мин
4.6
Рецензии: 11Chevron Right
Карьерные преимущества

83%

получил значимые преимущества в карьере благодаря этому курсу
Продвижение по карьерной лестнице

25%

стал больше зарабатывать или получил повышение

Лучшие рецензии

автор: ZVMar 21st 2018

Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.

автор: AGMay 29th 2018

Excelent course, great topics, I´ve learned a lot about the business and about myself as musician

Преподаватель

Avatar

Leah Waldo

Course Author
Berklee Online

О Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

О специализации ''Music Business '

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

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