Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation.
Этот курс входит в специализацию ''Специализация Digital Advertising Strategy'
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Специализация Digital Advertising StrategyКолорадский университет в БоулдереОб этом курсе
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Попробуйте Coursera для бизнесаЧему вы научитесь
Execute native advertising campaigns in Taboola
How to target native ad campaigns to desired audiences
Use free tools to actively gather news coverage for native advertising
Develop content seeding strategies through incentive programs
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнеса
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Программа курса: что вы изучите
Case Study
Gathering and Targeting
Seeding
Taboola Campaign and Content Generation
Рецензии
- 5 stars66,66 %
- 4 stars26,66 %
- 3 stars4,44 %
- 1 star2,22 %
Лучшие отзывы о курсе NATIVE ADVERTISING
Definitely full of valuable information. I didn't learn about Native Advertising in School! Thank you University of Colorado.
course was amazing. Could have been more engaging through visual content
I learned about a type of advertising that I have no idea existed and is very useful as well
Специализация Digital Advertising Strategy: общие сведения
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