This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
Этот курс входит в специализацию ''Профессиональная сертификация 'Маркетинг в социальных сетях (Meta)''
Об этом курсе
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаЧему вы научитесь
Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate the results of your campaign to a team
Приобретаемые навыки
- Marketing Optimization
- Digital Marketing
- Digital Analytics
- Marketing Strategy
- Communication
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаот партнера
Сделайте шаг к диплому бакалавра
Программа курса: что вы изучите
Evaluate Your Marketing Results Against Goals
Measure Your Advertising Effectiveness
Optimize Your Ad Campaigns
Communicate Your Marketing Results
Рецензии
- 5 stars89,01 %
- 4 stars9,10 %
- 3 stars0,94 %
- 2 stars0,47 %
- 1 star0,47 %
Лучшие отзывы о курсе MEASURE AND OPTIMIZE SOCIAL MEDIA MARKETING CAMPAIGNS
Very, very good course. I learned so much which can I apply in my future plans to increase my outcome and also it gave me a lot of information which will help me in my campaigns.
Very informative and clear! This was somewhat of a refresher for me but I picked up so many important processes that will help to guide me in future campaigns.
An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!
This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.
Профессиональная сертификация 'Маркетинг в социальных сетях (Meta)': общие сведения

Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Что я получу, оформив подписку на сертификацию?
Can I receive university credit for completing this course?
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