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Отзывы учащихся о курсе The Marketing Plan от партнера Международная бизнес-школа IE

Оценки: 363
Рецензии: 67

О курсе

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

Лучшие рецензии

2 мар. 2020 г.

Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.

17 дек. 2020 г.

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

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51–68 из 68 отзывов о курсе The Marketing Plan

автор: Jill M

2 июля 2020 г.

Great Class. You really need to hold yourself up to the standards you want and there isn't much guidance in the way for format. Peer graded assignments provide easy grading but no real feedback on the work you've submitted.

автор: Valentina Y A

14 апр. 2020 г.

The course was in my opinion the best one out of the 4 course but the english subtitles were often wrong.

автор: Daya R

26 окт. 2017 г.

The course content is very good but the forums could be more active.

автор: Marina N N

23 авг. 2020 г.

great formative course, but it needs more in the practical part.

автор: Mostafa A M

17 сент. 2016 г.

Good presentation and performance,,,Thanks

автор: Ibrahim E

27 нояб. 2019 г.


автор: Debbie D

2 июля 2020 г.

This is the first subscription I cancelled. It was very difficult to get into the content. I also tend to have an issue with peer reviewed assignments and this course had multiple peer reviewed assignments. You are at someones mercy if you can even get someone to review it.

автор: Patrick W

24 авг. 2020 г.

Very little content. There is more intro music than useful info. The take aways would fit easily on 1/2 page. There are hundreds of websites that offer better, more condensed marketing info...and they are all free.

автор: Baldeo P

1 мая 2021 г.

The way this course is designed and professors articulate subject, it is just awesome.

автор: Aabid A S

20 мая 2021 г.

Honestly, mind-blowing, I am really happy and thankful.

автор: Dr.Mohamed B

15 мар. 2021 г.

It's one of the best courses I've ever seen

автор: Igor K

26 июня 2021 г.

Nice course

автор: Yu-Ching C

18 июля 2021 г.

The professor explained each phrase of the marketing plan clearly. It would be great if students can have professional review on their assignment besides peer-graded review.

автор: Osei F

26 февр. 2021 г.

i have learnt alot about marketing plan and other important things concerning marketing

автор: Kate S

14 апр. 2020 г.

the only missing piece is peer-review by Professors. other than that - all is great! :)

автор: Varinder P S

23 сент. 2021 г.

The content and the instructor and the course is very clear and mind mapped very well.

автор: Hnin N H

10 янв. 2021 г.