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Вернуться к The Marketing Plan

Отзывы учащихся о курсе The Marketing Plan от партнера Международная бизнес-школа IE

4.6
звезд
Оценки: 364
Рецензии: 67

О курсе

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

Лучшие рецензии

HC
2 мар. 2020 г.

Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.

EA
17 дек. 2020 г.

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

Фильтр по:

26–50 из 68 отзывов о курсе The Marketing Plan

автор: Alicia E

26 сент. 2016 г.

Not really good translation in the subtitles

автор: Elena H

19 окт. 2020 г.

The course in itself, the professor and interviews excellent, but I would have liked for the students to be able to turn in assignments in a PDF or Power Point format. The instructions ask for graphics and charts, but the system did not allow for us to upload attachments not put any of these on the page. So the result is that the person (peer) grading was not grading fairly unable to verify responses. The last 2 assignments required financial information that was very difficult to display in the format given. Grading matrix did not coincide with assignment instructions. I strongly suggest that this be reviewed by someone from IE or staff.

автор: CESAR A C C

15 апр. 2021 г.

EXCELENTE CURSO PARA MI APRENDIZAJE COMO PROFESIONAL EN INGENIERÍA INDUSTRIAL. MUCHAS GRACIAS. PERO TENGO PROBLEMAS PORQUE NO ME PERMITE INSCRIBIRME EN EL PROYECTO FINAL DE CAPSTONE PARA PODER OBTENER MI CERTIFICADO COMO ESPECIALISTA EN ESTRATEGIA DE MARKETING.

автор: Prathamesh J

19 июля 2020 г.

Excellent course. The content was explained in a methodical way. The professor was highly knowledgeable and guest interviews gave additional insights and made sure the course was not monotonous. The exercise made you implement the learning effectively.

автор: Arien A G L

19 нояб. 2020 г.

Muy bueno el curso...

Mi Proyecto es sobre Servicio y me costo un poco el ultimo modulo sobre el presupuesto...

Me hizo pensar mucho...

Gracias como siempre.. al Profesor,,,,, y su metodología de estudio...

автор: Ekow A

18 дек. 2020 г.

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

автор: Astrilia T

5 июля 2020 г.

good course. but it will be easier if we can upload files for the assignment, instead of typing in the colums provided.

автор: Angelika Z

24 нояб. 2020 г.

Really good one, but if you are new to marketing start from the first course in the specialization.

автор: Karishma J

20 мая 2020 г.

Wonderful content and lots of learning involved. Thank You for providing wonderful course

автор: Shubham B

28 июня 2020 г.

I learned a lot of things about the marketing plan. Everything is well explained.

автор: Hellen H P

25 апр. 2020 г.

Great course. Very well explained and good material for reading!!!

автор: Azeem I

1 июня 2020 г.

Great course to learn. Simple and easy to understand and apply

автор: Neeraj C

3 авг. 2020 г.

It enabled me to improve my brand plan in real life

автор: Asestrov D

9 июля 2020 г.

Information in course was very quality and usefull/

автор: Lizette A B E

5 окт. 2020 г.

REALLY USEFUL! I REALLY ENJOY IT!

автор: Piyush B

29 апр. 2020 г.

That was very good session!

автор: Rakibul M

28 сент. 2020 г.

Very informative course

автор: Abhishek G

27 окт. 2016 г.

Great. Helped me a lot

автор: Shabnam

16 июня 2020 г.

Excellent Professor.

автор: Tamara A

7 янв. 2017 г.

Truly great course.

автор: Marike B

13 авг. 2019 г.

Great Course!

автор: Shaurya s

19 мая 2020 г.

EXCELLENT!

автор: Juan M

12 июня 2019 г.

Muy bueno!

автор: MinhBLN

20 апр. 2020 г.

very good

автор: KARTHIK K S

22 мая 2020 г.

good