Nov 23, 2018
Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.
Jan 22, 2019
Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.
автор: Manikandan E•
Dec 08, 2015
автор: Tomas B•
Sep 23, 2015
автор: James G•
Nov 11, 2019
автор: Guilherme N•
Nov 04, 2019
O curso Digital Media and Marketing Strategies é um curso muito interessante e com conteúdos sólidos sobre o marketing digital. As aulas, o instrutor virtual, o material e todo conteúdo disponibilizado online permitem que o estudante tire maior proveito do curso, e que ao finalizar esteja em condições de: criar, gerir e avaliar a estratégia de marketing digital. As avaliações e a troca de experiência entre os colegas, e algo bastante interessante e positivo.
Para mim, que foi a minha primeira experiência numa formação pela internet, achei muito bom.
Percebi ao longo da formação que, quando se fala de digital media não se esta a falar exclusivamente, ou necessariamente de marketing de redes sociais, portanto o digital e abrangente, pelo que, se pretende aprender especificamente sobre marketing das redes sociais, recomendo que faça as duas formações: o digital media & marketing strategies e o marketing das redes sociais.
автор: Jordan B•
Apr 04, 2018
The text has some useful information in it and the assignments are useful in the sense that they make you communicate and summarize some key topics from the weekly material. The video lectures are essentially summaries of each chapter (I usually watched them at 2X speed). The weekly quizzes test trivial facts to prove that you read the material rather than against the modual's learning objectives.
автор: Shridevi J•
Feb 09, 2019
Great class. I learnt a lot about digital media strategies. But I feel, this course can be improved by using poll questions, quiz questions in between the class. so that student is attentive in class. Also, this class could be improved by adding some interesting interactive research insights. Overall, this course is useful to me.
автор: Ravi B•
Apr 10, 2016
This course is immensely helpful for any one who wants to get into the area of Digital Marketing. The lecture series along with the recommended course material gives a very good insight into the vast world of Digital Marketing. I am happy I find this course and could complete successfully as well.
автор: Hélène R•
Feb 11, 2019
Well explained, well structured and not only theorical. Covers main points to get a good overview an understanding of digital marketing trends, tools and challenges.
However it would have been interesting to get the professor or a profesionnal's feedback on the assignements.
автор: Phoebe A M•
May 21, 2019
I didn't care for the way in which the slides and information were presented. it was a little choppy and could have had less slides and less videos and been put into longer lectures rather than 2-5 minute snips where you have to go to another video and watch the intro
автор: Óscar B P•
Dec 18, 2017
Wide and concise course, suited for those who are taking the first steps into digital marketing, or maybe are coming back to this field with renewed curiosity. It offers the basics of planning, analysis and context for the digital industry.
автор: Jeewon S•
May 16, 2019
It was just the right amount of reading materials that needed to be covered throughout the course. The professor's explanation about concepts were really organized and helpful to grasp an overall idea about digital marketing.
автор: Arjun S•
Jun 18, 2019
Videos have been animated much better to make it more engaging. The professor could make his delivery more natural and engaging to build a good connection with the viewer. Currently, he seems very detached from the content.
автор: VO Q M•
Nov 18, 2016
the cousre is wonderful and practical. However, would be more practical as soon as you provide a list of tool that are popular for marketer in digital planning either in a template form or in a case study.
автор: Evita D•
Oct 01, 2018
Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.
автор: Juan S D•
Jun 07, 2016
I liked too much the way Rhiannon explained thw best practices to manage and create our measurement and marketing plans, and how to develop them in every digital asset we have available now.
автор: Zhou H•
Feb 07, 2016
автор: Donny S•
Mar 13, 2017
This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.
автор: nishi a•
Dec 20, 2016
At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!
автор: Anders R K•
Jan 01, 2016
Overall very good. Perhaps a bit more in-depth at some of the subject but I off course understand that it was meant as more of a overview. Good book.
автор: Mario Z•
Sep 05, 2019
everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -
автор: Tony T•
Sep 07, 2017
Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.
автор: Cristóbal O E•
Jun 28, 2017
Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world
автор: Mirela P•
May 14, 2018
For the quizzes you really have to read the additional materials presented in the beginning of the lectures. Good coursework.
автор: Cheung L•
Aug 20, 2016
Nice course for digital marketing beginners! Very detailed explanation with case studies backing up. Good course!
автор: Prikshit S•
Nov 19, 2018
Nice course but the realm of the course should have been extended to SEO in depth knowledge also.