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Вернуться к Marketing Mix Fundamentals

Отзывы учащихся о курсе Marketing Mix Fundamentals от партнера Международная бизнес-школа IE

Оценки: 892

О курсе

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Лучшие рецензии


1 февр. 2021 г.

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.


6 сент. 2020 г.

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

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26–50 из 144 отзывов о курсе Marketing Mix Fundamentals

автор: Khup S

21 июня 2022 г.

This is a well designed course and I'm grateful that i get to study this thr coursera.

автор: Bryan A A

12 окт. 2021 г.

Muy buen curso, en unos videos se hace un poco tedioso pero de ahi en fuera todo bien

автор: Debipriya B

8 мая 2021 г.

This course is so helpful for me. I have learned so many things by doing this course.

автор: Reynaldo V

2 нояб. 2017 г.

Even with my years of marketing experience, I learned so much from this course.

автор: Gyanaranjan S

24 мая 2021 г.

The sessions were absolutely informative and full of examples and experiences

автор: badre k

19 мар. 2018 г.


автор: Nikita S

24 нояб. 2020 г.

This course was worth spending time on. I had a great experience.

автор: Chih H C

9 авг. 2022 г.

Excellent course, insightfull and great learning experiences!

автор: DIVYA S

2 сент. 2020 г.

I'm nt getting certificate but i have completed my course

автор: ASHWIN U S

15 авг. 2016 г.

Great course! Awesome Profs! Will definitely recommend..

автор: Aman S

10 авг. 2020 г.

very informative and great experience with this course.

автор: Manuel A R S

15 июня 2019 г.

Very good course. Very practical. Excellent instructors

автор: Kehinde D

10 мая 2020 г.

I had an insightful learning session with this course.

автор: Sharun H

15 мая 2020 г.

The course is very helpful in improving your skills.

автор: Prashant B S T

28 авг. 2020 г.

great course and easy to understand the topic well.

автор: Dr. J P M

10 мая 2020 г.

Excellent course for Management Professionals.

автор: Diana L V G

11 окт. 2021 г.

F​ue muy bien explicado y con ejemplos claros

автор: SHIVANI C

16 авг. 2020 г.

course was very informative and interactive.

автор: Nagadesi S

30 мар. 2020 г.

Very informative and engaging. Thank you !!

автор: �SHASHI S

3 июля 2020 г.

Thankful to the course

Learned many things

автор: rishith m

16 авг. 2020 г.

Interesting & effective way of learning

автор: DIVYA Y

1 сент. 2020 г.

Name should come one like only divya y

автор: Rajesh K P

28 авг. 2020 г.

it was so interesting worth learning

автор: Preeti N

6 апр. 2020 г.

the best course of the marketing mix

автор: Edgar

23 нояб. 2016 г.

Es un curso muy bueno y aprendí más.