General Pricing Approaches 2: Value-Based

From the course by Международная бизнес-школа IE
Marketing Mix Fundamentals
156 ratings
Международная бизнес-школа IE
156 ratings
Course 3 of 5 in the Specialization Marketing Strategy
From the lesson
Price and Pricing Policy
At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.

Meet the Instructors

  • Maria Teresa Aranzabal
    Maria Teresa Aranzabal
  • Fernando Cortiñas
    Fernando Cortiñas

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