What are the Different Types of Channel Arrangements?

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From the course by IE Business School
Marketing Mix Implementation Capstone
24 ratings
IE Business School

Marketing Mix Implementation Capstone

24 ratings
Course 5 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Channel management and retailing decisions

Meet the Instructors

  • Ramon Diaz-Bernardo
    Ramon Diaz-Bernardo
    Associate Professor
    Marketing