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Вернуться к Developing a Winning Marketing Strategy

Отзывы учащихся о курсе Developing a Winning Marketing Strategy от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 1,552

О курсе

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Лучшие рецензии


1 авг. 2021 г.

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.


4 сент. 2019 г.

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

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51–75 из 371 отзывов о курсе Developing a Winning Marketing Strategy


6 нояб. 2021 г.

It was great learning opportunity for me and a great learning experience. Prof. Hayden Noel has explained the marketing concept in-depth in this course.

автор: Elizabeth W

28 окт. 2020 г.

Awesome course with an extremely interesting and informative lecturer. I enjoyed this course immensely and" will go out in the world and be successful!'

автор: Jason T

3 сент. 2019 г.

Prof Noel is very energetic and engaging during this course. Some of the quiz questions I just couldn't find the right answer but overall a great class,

автор: Shariff D

9 июня 2021 г.

The Course is very informational with relevant examples and great clarrification. I will higly recommend it. To Mr Hayden Noel, much appreciation sir.

автор: AYISHA M

1 февр. 2021 г.

This course was very fun, informative and professor Hayden Noel teaching was excellent. I am very happy that he taught this course for us. Thank you.

автор: Mahaluckshmi K

26 июля 2020 г.

Enjoyed every lecture. It was interesting. I do not know M of marketing before taking this course and now I must say I have fair idea on the topic.

автор: ARJUN S

12 мая 2020 г.

Marketing Management Module has been extremely useful and the topics are very interesting and realistic. Quiz and assignments are worth completing.

автор: Izabela K

10 сент. 2021 г.

It is a well balanced course. Professor Noel shares his expertise and many great resources.Overall, I have learned quickly very practical skills.

автор: Wojciech Z

27 апр. 2020 г.

It was a great introduction to understanding history and basic notions of marketing and value chain approach to business and product exchange.

автор: Pooja S

15 июля 2020 г.

Excellent content and delivery of lectures. Lot of learning with good examples. A must for everyone to get insight into Marketing Management.

автор: William O

30 дек. 2020 г.

...such a classy program, and would like to recommend for all to take part in it. thanks so much COURSERA and also COMMONWEALTH of LEARNING.

автор: Ms J K D

6 окт. 2020 г.

Very Informative and knowledge enhancing course covering all the aspects with practical case studies and examples. Nice session . Thank you.

автор: Thanh L L N T

1 нояб. 2020 г.

Very good course for those who are in ambition with marketing terms. the content is accessible and Prof. Noel is funny and professional.

автор: Elizabeth B

17 февр. 2020 г.

Dr. Hayden Noel is a national treasure and his teaching style is both engaging and interesting. I'd recommend this course to anyone!

автор: Carlos S

20 сент. 2020 г.

Excellent course . A very good mix of theory and applicatios , as well as very good multimedia learning materials- Carlos Steiger

автор: Dhinesh A D

10 июля 2021 г.

Great course on the fundamentals of marketing. Concepts were explained with real life examples helps better understand the topics.

автор: Emanuele Z

21 июня 2020 г.

Very good content, instruction is clear on every topics and assignments are helpful in addressing specific arguments. Recommended.

автор: Rajat k

24 мая 2020 г.

this course was really helpful for my knowledge as I am about to go for my MBA and wanted to have some knowledge about marketing.

автор: Steve M

15 сент. 2018 г.

Fantastic course taught by engaging, thoughtful, and challenging faculty. I can't wait to continue through the specialization!.

автор: Praphull J

28 июня 2022 г.

Excellent, worth doing and hats off to the Professor Mr. Hayden Noel for such wornderful lecture given on Marketing Strategy.

автор: Ismahan E

3 окт. 2019 г.

Very well structured and animated by an outstanding professor, Dr. Haden Noel. This has taken my job skills to the next level.

автор: Jonathan F G

4 апр. 2021 г.

Prof. Hayden Noel is terrific! I love the way he teaches and speaks. Very lively and has made me very attentive all the time.

автор: Theressa J

2 окт. 2020 г.

It is been good enough to learn a new online course through Coursera. Able to know more about the marketing managenment.

автор: David R

13 сент. 2018 г.

The content, layout, and functionality of this platform was very conducive to learning when flexible hours are required.

автор: ARJUN L

13 сент. 2021 г.

Coursera is really a perfect place to explore and learn new skill and i will love to recommend it with my close ones.