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Вернуться к Marketing Management I

Marketing Management I, University of Illinois at Urbana-Champaign

4.8
Оценки: 321
Рецензии: 64

Об этом курсе

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Лучшие рецензии

автор: MY

Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

автор: W

Dec 14, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

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Рецензии: 63

автор: Nikhil Kumar Singh

Nov 30, 2018

Great learning

автор: Vignesh.D

Nov 28, 2018

This course was very useful for my marketing career. The contents given was crisp and easy to understand

автор: Tamilarasan A

Nov 22, 2018

super

автор: JAICHANDRAN.A

Nov 21, 2018

good

автор: Tamilselvan

Nov 20, 2018

Easy to learn and also got Useful practical examples to understand the management concepts.

автор: Havin R

Nov 20, 2018

Worth studying in coursera...<3<3Thank you so much for these wonderful videos.

автор: KANNAN R

Nov 13, 2018

Good in lecture and content of paper.

автор: Gowtham A

Nov 11, 2018

such an wondeful learning experienmce from this course

автор: Gayathri R

Nov 08, 2018

I got a huge knowledge about this particular subject and it was an eye opener. Thank you for this great opportunity.

автор: Santosh Kumar B

Oct 31, 2018

Excellent course to get introduced to marketing basics. I am not from management background and I really enjoyed the course