Targeting

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From the course by Иллинойсский университет в Урбане-Шампейне
Marketing Management I
154 ratings
Иллинойсский университет в Урбане-Шампейне
154 ratings
Course 5 of 7 in the Specialization Value Chain Management
From the lesson
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

Meet the Instructors

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business