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Вернуться к Developing a Marketing Mix for Growth

Отзывы учащихся о курсе Developing a Marketing Mix for Growth от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 622
Рецензии: 116

О курсе

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Лучшие рецензии


25 февр. 2018 г.

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.


20 февр. 2021 г.

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

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26–50 из 116 отзывов о курсе Developing a Marketing Mix for Growth

автор: Gurinder P S

27 сент. 2020 г.

Prof. Noel is just an amazing teacher and person. I have enjoyed learning from him thoroughly, this course was part of my graduate curriculum and insights gained from the course and Prof. Noel's experiences will stay with me for life. Truly a very engaging course and so far one of the best classes I have ever taken in life.

автор: Nate A

10 окт. 2019 г.

This was a great experience. Professor Noel is a special person that is made for the MOOC format, as he is able to engage an enormous class and make the experience feel intimate. The learning content is great and experience is better than I expected.

автор: Ahmad H

2 янв. 2022 г.

I​ have liked and learned from the course. The instructor is mentioning a lot of real examples and is linking what is being mentioned in the course to the actual market in a way that is easy to understand.

автор: Edon D

21 февр. 2021 г.

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

автор: Dhinesh A D

11 июля 2021 г.

Great course on Marketing management. The strategy to launch a product using marketing mix as a tool, is really helpful. Case studies and examples were useful.

автор: Amey T

28 авг. 2021 г.

I really appreciate and thank Mr. Hayden Noel for this course. Great knowledge which is really helpful for the marketing career.

автор: Somalia P

3 дек. 2020 г.

Heavy Intensive Course but Professors does a great job at taking you through the journey!

автор: Prof M J

18 мая 2022 г.

It was a great learning experience. Instructor was very clear in explaining the concepts

автор: Jonathan F G

30 апр. 2021 г.

Awesome course. I love Prof. Hayden Noel energy and teaching. I learned a lot from him.

автор: Amy K

10 мар. 2020 г.

I learned so much my brain is bursting with Marketing knowledge! Thank you!

автор: Jaimie W

6 мар. 2020 г.

Professor Noel explains a good level of detail in a very understandable way.

автор: Muhammad U

7 янв. 2020 г.


автор: Swati

29 янв. 2021 г.

Great learning and lectures. I liked the way Professor explained

автор: Comine V

19 мар. 2021 г.

Great condensed course to cover the important marketing topics.

автор: CILSON C

29 июня 2020 г.

The session was descriptive with examples and very informative

автор: Sameer V

11 авг. 2021 г.

Excellent course and the professor is fantastic at his job.


30 дек. 2019 г.

It gives good knowledge about basics of customer behavior .

автор: Pierre B

12 мар. 2017 г.

Great Class. I learned a lot of about marketing management.

автор: John Z Q Y

10 апр. 2021 г.

This course was easy to follow and used relevant examples.

автор: Anish S

9 окт. 2019 г.

Excellent learning. Prof. Hayden Noel is just fantastic.

автор: SUNIL C

25 апр. 2022 г.

Excellent Course for learning Marketing Mix for Growth.

автор: PRIYA O

25 нояб. 2021 г.

Professor Hayden noel is the best teacher in Coursera

автор: KOTHA V V

13 июня 2020 г.

It was nice teaching which helped learning the course

автор: Joe F

23 сент. 2019 г.

Very interesting course with relevant course material

автор: Mohamed A A

30 сент. 2020 г.

Excellent course with simple language and material