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Вернуться к Developing a Marketing Mix for Growth

Отзывы учащихся о курсе Developing a Marketing Mix for Growth от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 624
Рецензии: 117

О курсе

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Лучшие рецензии


25 февр. 2018 г.

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.


20 февр. 2021 г.

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

Фильтр по:

101–117 из 117 отзывов о курсе Developing a Marketing Mix for Growth

автор: 388_Kritika K

13 сент. 2021 г.


автор: 195_SHIKHAR S

11 сент. 2021 г.


автор: 158_SHAHIL V

28 авг. 2021 г.


автор: KARTHIK R

30 сент. 2020 г.


автор: Mahendran

22 янв. 2020 г.



29 дек. 2019 г.


автор: Prashant R

27 дек. 2019 г.


автор: Dr P R

11 мая 2020 г.

I have completed all assignments and modules to qualify for honors certificate and also received 97.2% . kindly provide me the same .

автор: Francisco R M

5 нояб. 2020 г.

The exposition and explanation of the key concepts in each module is amazing.

автор: Eshant B

2 июля 2019 г.

very good study material but The assignments take weeks to get reviewed.

автор: Santosh K B

28 нояб. 2018 г.

Excellent introductory course for Marketing Management enthusiasts !!


26 июля 2020 г.

It is very useful to build better career in the field of education.

автор: Lissy A B T

9 окт. 2020 г.

It is a very complete course. The topics covered are interesting

автор: Rory D

16 сент. 2020 г.

Very thorough and well thought through for beginners like me

автор: Jeevanandham V

19 июля 2020 г.

Useful this course thank you so much....

автор: Sourin B

10 авг. 2020 г.


автор: sudhansu s

4 июля 2020 г.