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Вернуться к Marketing Management II

Отзывы учащихся о курсе Marketing Management II от партнера Иллинойсский университет в Урбане-Шампейне

4.8
Оценки: 259
Рецензии: 35

О курсе

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world. Upon successful completion of this course, you will be able to: • List all elements of the marketing mix • Explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Лучшие рецензии

JN

Feb 26, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

MS

Oct 08, 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

Фильтр по:

1–25 из 34 отзывов о курсе Marketing Management II

автор: Maria L F S

Dec 03, 2018

Excellent!

автор: Emeka J E

Oct 08, 2018

Great course. I will recommend it always.

автор: Megan S

Oct 08, 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

автор: Kevin O

Oct 15, 2018

Excellent! The best Marketing course online

автор: Dejan C

Oct 07, 2018

Exceptional course, if you want to learn about marketing this is the place. Great teacher and interesting reading.

автор: Muhammad S K

Oct 05, 2018

This was the best course of the MBA, period!

автор: Jenny B

Oct 08, 2018

Wonderful class by a very fun and knowledgable professor who has a true passion for his work. I loved this class!

автор: Andrew W

Oct 24, 2018

An excellent course Professor Noel and his staff really set a high bar for program expectations!!!

автор: Digvijay

Apr 25, 2018

Fantastic course! Fabulous teachers!

автор: Laleen D

Mar 15, 2017

Great challenging class. This coursera class has so much information packed into it that I downloaded the transcripts! Professor Hayden provides a strong academic thesis and then mixes it up with continual real world experiences and cases. I loved this class. I also became a better writer!

автор: Jennifer N

Feb 26, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

автор: manoj y

Apr 03, 2017

Super course .....Hayden Noel is one of the Best Mentor.....Assignments and Quiz's are very tricky and covers portion in detail. Most recommended course for anyone who want to excel in the field of Marketing or business.

автор: Pierre B

Mar 13, 2017

Great Class. I learned a lot of about marketing management.

автор: David H

Jun 12, 2018

best teacher ever.

автор: Elena H

Apr 04, 2017

This course is absolutely amazing! Super easy to understand and follow! I have learned SO much! Thank you, ayden!

автор: Andrew C

Mar 03, 2018

Excellent course! Really enjoyed key marketing topics. E.g. consumer behavior and psychology of marketing

автор: Sagarkumar P

Feb 28, 2018

awesome.

автор: James S

Mar 03, 2018

Great class! Professor Noel has a great passion for teaching and makes the class fun.

автор: Jeff H

Mar 06, 2018

Absolutely outstanding course. the professor is amazing and this class is highly recommended.

автор: Echo l

Aug 17, 2017

I learnt a lot from this course!

автор: Muhammad S

Apr 16, 2018

Thanks

автор: Wolfgang R .

Feb 08, 2018

Very practical and logical way of teaching

автор: Kazuhiro K

Nov 12, 2017

Organized effectively enough to understand easily, and fun to listen to the teacher's differentiated lectures like marketing itself. Thank you very much.

автор: Yone L

May 16, 2019

Great course!

автор: Joe F

Sep 23, 2019

Very interesting course with relevant course material