Channel Management

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From the course by Иллинойсский университет в Урбане-Шампейне
Marketing Management II
99 ratings
Иллинойсский университет в Урбане-Шампейне
99 ratings
Course 6 of 7 in the Specialization Value Chain Management
From the lesson
Module 1: Distribution (Place)
In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.

Meet the Instructors

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business