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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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476 - 500 of 5,307 Reviews for Marketing in a Digital World

By Amiya a

•

Jul 15, 2020

Excellent Course. Very well researched and up to date content. Couldn’t help but wonder how much research actually underwent into making this MOOC so engaging and enjoyable. Kudos to Gies business school for creating this exemplary of a MOOC

By Alberto L A

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Jun 24, 2020

This course is great. The material is updated and good. Professor Rindfleisch is an excellent teacher and manages to explain complex things clearly and briefly. I also like the choice of additional readings. I strongly recommend this course.

By Stavros S

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Jan 13, 2016

Aric is an amazing professior who is passionate about Digital Marketing, which is evident in the way he has structured the course, his knowledge and understanding of this evolving concept, and his ability to explain and teach the course in a

By Öznur E

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Feb 8, 2021

It was an enjoyable course that you can learn and think about latest marketing trend. Even when I am writing in here, I know that giving feedback to this course shows that it increase my loyalty to Coursera. Thank you for this opportunity.

By Ana-Maria G

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Oct 17, 2020

amazing course, full of new insights, nice peer assesment homeworks. I loved everything about this course! the trainer is amazing, and i liked how everything is up-to-date. i really hope i can get a better job now that i have finished this

By Ruslana V

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Sep 16, 2021

It was a great experience and i learned a lot from this course. It gives you a very good basic start to continue growing in the field. Aric is a very inteligent but also very interesting lector and i am very grateful for the opportunity.

By Cezar N P

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Jun 28, 2020

I am a newby in digital marketing. This course taught me the very foundation of marketing which is the marketing mix or the 4ps. If you want to learn the basics of digital marketing, this course is a great start of many courses to finish.

By Suvrutt G

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Jun 23, 2016

An excellently designed and delivered course. Prof. Aric has delivered relevant lectures with relevant examples. The industry based case studies have been apt for the course and finally assignments help in enriching the knowledge gained.

By Trang N

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Jan 1, 2022

I love this course and I like my instructor, he is so clear and has good knowledge. I was so excited about every lesson. I get many things from this course and understand digital Marketing deeply. Thank you Coursera and thank my teacher.

By Janina O

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Apr 15, 2020

Excellent course! Big thank you to Prof. Rindfleisch, the course was very comprehensive, interesting and easy to understand. I definitely recommend this course to anyone who wants to have some interesting insights into Digital Marketing.

By Bénédicte M

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Apr 11, 2019

Very interesting course, easy to follow on the internet, with a lot of different materials : lectures are good, reading very interesting and well chosen, interviews help widening the subject. Only critic is that examples are US-oriented.

By Nguyen T H A

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Sep 6, 2021

Thank Mr. Aric for useful knowledge. This is a course that provides basic knowledge for those who are starting to learn Digital Marketing. It's really basic and easy to understand. The case studies are interesting and will surprise you.

By Tino B

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May 4, 2020

Dear Professor Rindfleisch and Mary Alice,

Thank you very much, great course. You focused on 8 good applicable tools related to the 4 Ps of the Marketing Mix. I look forward to the next course. Regards, T, Tino Bernal Janna Orlando, FL

By Myat T H

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Apr 30, 2020

Its was very fantastic course and really interesting for me . It give me introduce about digital marketing and how it would be benefits for business in today . Really nice and all the course module are update to date and helpful for me.

By Mohamed Y A A

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May 26, 2019

First of All, I'd like to thank Dr. Aric for this awesome course as he simplified the information and his strategy of engaging me in the tremendous activities it's enriching my knowledge through realistic exercises.

Again thanks Dr. Aric

By Meenakshi K

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Oct 1, 2017

It was just a superb learning experience! Thanks to Prof Aric for delivering excellent lectures. Course content is very good. I think i learned better in online environment that i could have in classroom setting. Thanks once again Prof.

By Khaled N S

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Apr 22, 2017

The only review I have, that is their some exercises that are not available for all students according to their location.

Also, the course is not updated as there are some new researches arise for the used examples (3D printing, etc...)

By TITO C

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Aug 11, 2016

Excellent course, both for beginning and experienced marketeers. Loved the way the course focuses on explaining specifically -and with great examples= how the 4Ps theory of Marketing is being transformed by consumers in the Digital Age.

By Ramlah F

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May 20, 2020

This course was so thoughtfully designed. I have no formal marketing background but the instructor made the course so easier to understand. With the help of case studies and videos and quizzes, it was an excellent learning opportunity.

By Cesar R

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Feb 17, 2016

Perfect introduction to the digital world. Aric is not only succinct, he also brings to the table several very interesting and up to date technologies that will reshape the online marketing landscape in the next years.

100% recommended!

By Sahil S

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Jun 25, 2021

This is one of the best course that i have completed so far. The lectures, videos and the exercises are really helpful and informative and you get to learn a lot of things in digital marketing which will eventually help you in future.

By Heidi K L

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Mar 15, 2021

The topics were very well presented... concise and to the point, engaging and interesting. Prof. Rindfleisch did a great job and I'm looking forward to taking more of the digital marketing courses offered by Gies School of Business,.

By Grace C J A

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May 30, 2020

Eye opening and very insightful especially for a non tech native. Course was well planned, organized well and presented in very creatively. Assignments were very thought provoking and well thought out. Thoroughly enjoyed this course!!

By Isabella

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Mar 1, 2016

Muy buen curso, el profesor está a la vanguardia de los temas y hace ejercicios en los que en verdad aprendes, además no se limita a mostrar diapositivas, usa opiniones de diferentes alumnos e invitados que saben del tema. me encantó.

By Samiyah A

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Sep 12, 2021

I had a wonderful experiencing learning and gaining the basic knowledge of Marketing. I would like to thank each Professor who explained the topics so well and made it even more interesting with the case studies of various companies.