Content is very impressive and updated. For those who want to do some in digital marketing this course will really help to improve strategy according to upcoming digital tools. Also knowlwdge about price comparision tools is very essential and new for me.

Great course!! I learned a lot, and I think that even though its a little old (2015), most of the concepts are perfectly valid and have developed since the time it was created. I loved the structure and overall the professor and the exercises. Recommended

It was the great experience. Course content was very good . Reading material provided as well as instructor is really good. Helped me learn many things related to Marketing in digital era. This is a must course who wants to go in Digital Marketiing field

Loved this course - would thoroughly recommend to anyone. Whether you already have a degree or are a complete novice, it's really informative and provides some great case studies. I really liked the combination of videos, quizes, written submissions etc.

Excellent introduction to digital marketing. As a novice, I found this course very informative and feel I am now equipped to apply the concepts in my own line of work as an entrepreneur. Thank you very much Professor, University of Illinois and Coursera.

I am pleasure to done this course because it is my one step towards one of my big dream that I want to complete in future.

If i am talking about teacher that there is no doubt that he is best teacher for digital marketing and also teaching skills is best

It was a really very Fruitful course. It did give me a broad idea about the world of digital marketing. One should take up this course to get a better understanding about how the world market is moving towards an online or we can say a digital world.

This course is extremely interesting, modern and enjoyable! I learned a tone of new stuff, which my university failed to teach me. I really recommend this course to people who want to broaden their horizonts with what's changing in the marketing world.

I have gotten a great overview of the latest trends in digital marketing, and insights to how to leverage this knowledge for my marketing work. I look forward to deepening this knowledge as I take on the other courses in this specialisation. Thank you!

I love this course, I learned so much about marketing and it made me realized that I want to change the direction of my career, I cannot wait to do another course.

The professor is great, thanks so much for allow me to love Marketing in a Digital World

When I tried their first online course, it feels really outdated. But I really impressed with how it actually is up to date. Even the research itself is based on the 2020 journal. I really enjoy Aric Rindfleisch explanation and it really enlightens me

The course is perfect match for marketing and digitalization . The assignments, reading articles and all of the samples are very informative. I completed all the assignments with pleasure. Thank you so much for preparing and presenting of this course.

Provides a good overview of the marketing 4Ps and how these relate to the digital world we operate in today. Good if you're looking for a 101 intro course to digital marketing, it lays the foundation but you will need to study further to delve deeper.

This was my first course on coursera in general. The amount of knowledge I've got through this course is tremendous. Every module at the end is tested with a quiz and case studies which enhances and tests your theoretical as well as practical skills.

Very informative contents and examples were an eye-opener for me being a marketing professor. I was hesitant to complete the course, but as I progressed with the video lecture series, found it very interesting and engaging. Thank You, Professor Aric.

It is a great door for entrance to really understanding what digital means to marketing and be very concrete and precise when talking about digital marketing. Mainly because one usually think of digital marketing as equal to social media marketing!

Great Course! I loved the first module of Marketing in a Digital World. Professor Aric Rindfleisch is excellent. The material and exercises give full comprehension of the subject even for the ones without Marketing background. I would recommend it.

It is a course which gives a great head start to someones who wants to make a career in digital marketing. All the points are cohesively and neatly explained and are well substantiated by relevant examples which makes the course easy to comprehend.

I was hesitant at first as I thought "I know the basics of marketing and the 4Ps" but I was positively surprised. Very up-to -date, interactive and interesting course. Al lot of interesting real life examples. Had a lot of fun and learned a lot.

This course motivate the students to study further on Digital Marketing with the carefully designed syllabus. I love this course and the lecturer and regret this course is too short. I would have a comprehensive version of this course with the sam

I never had a clue about marketing but when I participated this course I found that marketing is very interesting, I learn a lot from this and I think I will continue in marketing way. Thank you prof. and everyone who are the part of this course.

This course is very interesting because I could learn a lot about the marketing in a digital world, also, I Learned about new tools and new opportunities areas for to apply investigation.

In my point of view this course was wonderful.

Thanks a lot.

I have no back background whatsoever in digital marketing, I thought the course will be very complicated. Digital marketing was taught using terms that I could easily understand and grasp. It was very informative and I have learned a lot. Thanks!

Terrific course covering the full marketing mix with respect to digital - truly enlightening and with tons of ways I can improve my new venture - great videos that are well laid out and beyond interesting to watch. I highly recommend this course

This is one of the courses that I have enjoyed doing the most. I thank Professor Aric in helpung me to understand the concept of 4 Ps in Marketing ie Price, Place, Product and Promotion.The case studies are the ones that I have enjoyed the most.