Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
автор: Esther k•
This course gives you an overview of how digitalization has impacted the marketing mix. Working in retail this really provided me with usefull insights. Great practice examples and assignments, that challenge your creativity. The teacher clearly enjoys his job and I've enjoyed this course!
автор: Mohammad S A•
Collection of update information and the updated awareness of the instructor on the subject matter has made this course excellent. I enjoyed my time learning new information during the "Marketing in a digital world" course. Looking forward to using these information in my upcoming projects.
автор: Felipe S Z•
Excellent course! Besides to the content being very good, knowledge exchange analyzing peer work around the world brings a broader view of marketing. Different analyzes, different points of view make you think more about other cultures and how to relate a product / service around the world.
автор: Paulina H H•
It was an amazing course!! I really enjoyed it because the professor is really experienced, shares a lot of insightful ideas, chooses really well the cases and the material seen. I really understood the bases of Digital Marketing and I am willing to continue learning more about this topic.
автор: Catherine N a K•
This course opened up my mind! I am inspired to keep reading about the advancements in the digital world, so as make my own innovations and stay relevant in this fast changing digital world. I can't wait to take the rest of the courses in this Specialization. Thank you Aric and Classmates!
автор: Ahmed S K•
At first, I wasn't expecting much from this course rather than just stating the obvious stuff that's common to everyone.
I was astonished by the amount of useful content this course has provided alongside the case study assignments, which helped me to change the way I approach things.
автор: Jui-Ting Y•
Recommend to take this course because the contents are prepared detailed and well. There are also some videos for interviewing the students in the campus to let us know more polls in the reality. Interesting to learn with many case studies and make us absorb more quickly and not too dull.
автор: Maria A G G•
This course is super dynamic, no way to get bored. Also, my husband did it 6 months ago, then I started it 2 months later and it was already updated. Now that I redid the whole thing and finished it already included covid 19 in the cases. Its an amazing job they do to keep it up to date.
автор: Amna S•
The course is very well explained in simple English. The use of modern digital marketing like lego ,GoPro and Tesla have made this course enjoyable and the made it easier to understand. The course is self paced and will help to develop certain set of skills so that's definitely worth it.
I loved this course, proffesor Aric is a great professor, uses actual cases and is very understandable.
The class is dynamic, I enjoyed it and learned a lot of things I did not know existed as a concept. It has been a huge input and a good addition to my career.
I recommend it very much.
автор: ANSHU G•
well, First of all I would like to thanks my virtual mentor/instructor for introducing me with new concept at least for me, now, i only completed the course but i am looking forward to apply these concepts on my very own small startup to gain potential customers and a positive feedback.
автор: Abhishek R•
I am a person who believes in covering the fundamentals in depth before moving on to a specialized course. Couldn't have asked for a more perfect course which covers the fundamentals of digital marketing in depth. I have picked up the entire specialization and hope to complete it soon.
автор: Florina M•
I would recommend anyone to take this course. It does not matter if you are a beginner or you want to refresh your knowledge, because the explanations and examples offered about the 4 Ps of Marketing are essential if you are going to build a path to the new world of digital marketing.
автор: Jaime L•
I took this course to refresh my skills as a marketer and to improve my knowledge around digital marketing. This has been a very useful session and I am looking forward to utilise these updated skills / knowledge in my role and hopefully be able to seek new job opportunities with it.
автор: Akshat B•
Best course I have done so far in Coursera. The professor has the simplest solution to every problem. I look forward to doing the specialization. Also, after this course, I would personally like to study at the university of Illinois now that I have experienced the quality of learning
автор: Shruti A•
I have learned about different strategies through this course which are taken up by different companies across the globe in order to boom their sales through marketing. Most importantly digital marketing is replacing field marketing these days so it is necessary to learn such skills.
автор: Sameer K•
I would recommend everyone to take this course. Professor Aric Rindfleish is a marketing genius. He can explain anything in the easiest manner. The assignment are the best part about this course. If you do them seriously with dedication, it can teach anyone the modern day marketing
автор: Jeniffer P O R•
I’m so glad to be a student under your guidance. Thank you for your time and patience in doing the courses for all of us online, I feel privileged person finishing my first course and graduate from this marvelous university with Coursera, You’ve truly made a difference in my life.
автор: Iti S•
It was a detailed course with interesting projects to work on which not only enhances knowledge but it also gives a practical approach to the thinking, its peer graded assignments helped me in learning with others and to think in a manner that could get accepted by others as well.
автор: Renata P•
I loved this course. All the modules provided videos that helped provide insight into the curriculum with clear examples of how digital marketing strategies are applied today. The assignments helped me to brainstorm how I would apply digital marketing strategies in today's world.
автор: Davy C•
Very interesting courses ! and the approach is very complete. The case studies are interesting also however you should update some.
It has changed my view of marketing and give me tools for my job !
Thanks to the team and the other students of the session with their comments.
автор: ANDREA A•
Loved the course. It not only fulfilled my expectations, it actually was much more than what I was expecting. The course is very well structured and I enjoyed it thoroughly. I definitely recommend anyone who is interested in digital marketing to enrol in the whole specialisation.
автор: Karolina P•
It is a very interesting course with lots of examples and up-to-date information. I was surprised it even talked about the Covid-19 situation which happened only a couple of months ago. It is entry-level so it's not that I got a lot of new information but it was well structured.
автор: Paul M•
Excellent introductory course. A good review of how digital capabilities have impacted the 4 Ps. Course was informative and fun.
The only issue is with the conversion boards - it is mostly people asking you to review their submissions - and not real discussion about the course.
автор: Jovita S•
As a teacher the one thing that I have learnt is "If you can make things so easy to understand, that anyone can understand it, then you are an excellent teacher"
This course helped me understand the key concepts of marketing so beautifully. Loved this course for its simplicity.