Chevron Left
Back to Marketing in a Digital World

Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

Filter by:

501 - 525 of 5,308 Reviews for Marketing in a Digital World

By moulay s e

•

Nov 15, 2020

I'm so grateful to participate in this course , i've learned a lot of skills such as : pricing strategies , marketing mix, product strategies , digital marketing ...,

this such a great experiance for me and for my professional career

By Rubi C

•

Jun 6, 2020

Awesome experience..on Marketing in a Digital World ..Digital marketing has been a great resource to me .They helped me not only put engaging content on our website and social media platform but have also helped me converet traffic .

By Barnendra M C

•

Jul 23, 2019

Awesome course and well panned out into 4 weeks. Good for working professionals like me to complete these courses.

Most importantly this was my foray into the marketing domain for the first time and the course exceeded my expectations

By carlo p C

•

Aug 13, 2021

Some topics could start with a broader point of view and then move on to specifics. This notwithstanding, the course is good and I am looking forward to seeing it from the broader perspective of the digital marketing specialization

By Amit K

•

Sep 30, 2020

Understood each and every concept very clearly, I'm very thankful to Professor Aric Rindfleisch for their exceptional teaching methodology. Now I'm more confident than ever and ready do implement those strategies in my startup idea.

By Abu S M F

•

Jun 7, 2020

Talks about the 4 Ps of marketing in a digital context. Good course for beginning with digital marketing strategies, mostly talks about the theories with updated examples but implementation of these practices will be on the learner.

By Santosh M

•

Apr 15, 2020

I am happy with the way teh course have been curated. The course have been explained in detail and with good examples. The campus interview with professors were very informative. Aric is indeed a great tutor. I look forward to more!

By Elisa Z

•

Apr 26, 2021

Great course! As an MSc marketing student, I have to say that this course is very interesting and gives useful insights into marketing in a Digital World. The professor explains everything in a very detailed way and he's very good.

By Imani M

•

Nov 10, 2020

The course has been really great. I've greatly enjoyed it. The lectures have been taught in such a way that's its easy to understand and the case-study cases have helped me as learner get a real life example of what is being taught

By Madalyn M

•

May 17, 2020

I appreciated that the course was up-to-date with current events and new studies. I also thought the professor was very knowledgable and provided great information as well as fun case-studies. Highly recommend and would take again!

By Manas S

•

May 13, 2020

A very elaborate course. This course brings one upto speed with the current trends in the digital world. It acts as a stepping stone and open visualization to the application of the digital tools in the brick and mortar businesses.

By Tomas C

•

Jan 12, 2022

This course really engaged me in critical and creative way of thinking about digital marketing. I enjoyed many case studies here, specially about Tesla. The course was very actual and presented innovative concepts. I recommend it!

By Gary S

•

Oct 29, 2020

The course was very interesting and worthwhile. I have an MBA already, but it was some time ago. I really enjoyed being back in a (virtual) classroom setting and taking the course. I learned a lot and it was a great experience.

By Silvia P (

•

Jul 26, 2020

Matched expectations, well calibrated in terms of information, examples and workload. No fluff, all useful. I particularly liked the "dive ins" with the academic perspective, and the challenge of the honors assignments. Thank you.

By Nina M

•

May 7, 2020

An extremely interesting course, adapted to today. It revealed to me a whole other dimension of digital marketing and encouraged me to look at things differently. During the course, I made a firm decision to start my own business.

By Thanakorn K

•

Aug 1, 2019

Great experience joining the course, there are many useful information and case study. This course can enhance my knowledge for such one who know zero in marketing like me. Looking forward to join the next course as soon as I can.

By Mohamed M

•

Aug 17, 2021

Excellent course highlighting the changes in approach to Digital Marketing. The course works was very relevant and the case studies reinforced the objective being taught.

I would recommend this course regardless of your position.

By Esther c

•

Jul 26, 2020

It has an exciting opportunity to study this course,the lectures were educative with detailed explanations, examples, the case study and Peer-graded assignment went a long way to give me the clue of what digital marketing entails

By Ojasvini S

•

May 29, 2020

It's a good course. I learned about all these new business models and brands. It surely gives you perspective. The peer-graded assignments helped me fine-tune my skills further and I received some valuable feedback from my peers.

By susheel s

•

Jun 30, 2019

Very straightforward and critical points around Marketing is covered through this course. The peer assignments are interesting too, which lets us reflect and share our understanding of a concept. I'd highly recommend this course.

By Kumar V

•

Mar 8, 2018

All the courses out there just focuses on the How-to part of any digital marketing channel, which can only give you 1/4th of the complete knowledge. This is a must course for anyone looking to biuld a career in Digital Marketing.

By Felipe D M

•

Mar 7, 2018

This course is great, it gives students not only very good insights about the current Digital landscape, but also tools to navigate into it. It's ideal for people who want flexibility and are disciplinated to study on their own.

By siddhesh s

•

Jan 5, 2021

very great course and systematically planed loved the teaching and the invaluable knowledge with is given by Aric Rindfleisch sir

thanks you so much for the great course every one must do your perspective will change drastically

By Malia D

•

May 4, 2020

Very helpful course! Provides lots of relevant information on the marketing mix, current digital strategies and best practices in today's marketing world. Would recommend for people who have some marketing or business knowledge.

By Erica B

•

Aug 7, 2015

Great course! I've been very satisfied with the topics treated and about the teaching model.

The exercises and the practical assignments have often been time consuming and this is why I found them effective and useful.

Thank you