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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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551 - 575 of 5,308 Reviews for Marketing in a Digital World

By Aditya S

•

May 2, 2018

Dr. Aric Rindfleisch is an excellent instructor. The concepts in this course are explained in a very simple manner and the case studies to an amazing job of reinforcing those concepts.

Very glad that I opted for this course.

By Apurba H

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Aug 17, 2015

Content was easy to understand and some of the core concepts have, in my case, found immediate professional application. This course is truly opening my mind to digital marketting, without making it overwhelming. Thank you.

By Katie D

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Mar 9, 2021

Really loved the professor and all the content covered. It was timely and enjoyable - seeing some of the businesses and products I use in a totally new light. This reinvigorated my natural love of marketing and technology!

By Mehul R

•

Jun 8, 2020

Being Able to gain knowledge of Digital Marketing is Something very Great

I'm Happy to be able to Complete the part one of the Course now looking forward to complete Digital Marketing specialization completely.

Thank you !

By Deleted A

•

May 7, 2020

I have attended 4 digital marketing programs in the last 2 years but here I have learned a lot of new techniques and co-creation. Really useful and implementable. Faculty is awesome and utilized great examples for learning

By Anna L C R

•

Aug 30, 2018

Curso muito bom onde são transmitidos ótimos conceitos de forma clara e didática. Apenas acredito que seria positivo se o curso contasse com algumas atualizações para que alguns tópicos se adaptassem mais ao cenário atual.

By Manuel M L

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Jun 19, 2016

Excellent course! It provides you knowledge about how digital tools are changing the way we see marketing. I learned lots of new things. Great course if you want to learn about how marketing is changing in the digital age.

By Kyriakos P

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Feb 11, 2021

I really enjoyed the structure of the course. The combination of small readings and videos, short practice quizes, hands-on case studies and exercises (plus the honors content) was extremely helpful. Great job! Thank you!

By Abhineet K

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May 14, 2020

This is first course that I completed all the way through, and that too in just about 2 weeks. Very interesting, very well delivered. Take a bow, Sir Rindfleisch for making it feel like a friendly conversation throughout.

By Maria A J

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Feb 29, 2020

Awesome! More enlightenment to what is going on in the digital market. I really enjoyed the course and participated in all the exercises. Discovered a lot of brilliant ideas of what is going on in the world of technology.

By Zeyad A A

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Sep 10, 2020

I really liked it, it was relevant and up-to-date (2020)

The production quality is top-notch, the professor is wonderful, and I truly appreciate the PDF transcripts of the whole course! I cannot thank you enough for them!

By Deepsikha B

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Aug 21, 2020

It was great gaining so much detailed knowledge about marketing in a digital world.

Professor Aric Rindfleisch is an awesome instructor who gave a clear picture of every detailed topic in each an every part of the course.

By Nikhil D

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Jun 21, 2020

Gives a nice overview on the effects of the digital medium to the 4Ps of marketing. Each topic covered in the 4 weeks was interesting and the cases to work on gave me an insight to where the markets are probably heading.

By Arindam S

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Jun 13, 2020

Firstly, i would like to thank our lively instructor. Never felt bored or distracted. I was so captivated in this course that I have finished this within a week! Learned marketing mix for the Digital World. Thanks a lot.

By Gabriel S

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Apr 26, 2016

I like this course because it has diferent activities.

Its not about answering treaky questions but true learning and working around new interesting concepts. The must complete style. By far the best Coursera Ive took.

By Saju A

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Jul 14, 2020

This course was so helpful for me because I am BBA student. This course helped me a lot in developing basic knowledge in digital marketing. I really enjoyed this class. I learned a lot and I really loved the approach.

By David E

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Nov 22, 2018

Excellent content and range of subjects covered. Very useful to better understand the marketing strategies to better target the Z and Y generation based on academic researches and practical examples and recommendations.

By Jeff E

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Jul 3, 2017

good refresher -- my last marketing courses were 8 years ago. Good refresher before taking additional courses. (should note -- Marketing is not my main role at work ... took course to broaden my general business skills)

By Mikhail K

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Aug 2, 2020

I have some experience with digital marketing and familiar with almost everything from this course, but now my knowledge more structured and filled with some basic terms and understanding how people learning marketing.

By amir b

•

Jan 14, 2019

This course encourages me to integrate more into digitalisation in my daily life. Also, this course allows me to have skills in digital marketing useful in professional life. I thank you for giving me this opportunity.

By David G

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Dec 3, 2018

Great case studies and explanations provided to understand the 4P of the Marketing Mix in a Digital world. Inspiring to dwell into digital marketing. Fantastic job by Dr. Aric Rindfleisch and his team! Congratulations.

By Amin W S W F

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Nov 20, 2020

The course was very clear, Its time management is good, the option of retrying the exercise or the assignment is very good under the instructions, the subtitles were very good and the lecture were clear and organized.

By Shalini k

•

Nov 3, 2020

this course is really good to explore about marketing, sales, digital world etc.... i prefer others also to join this course so that it helps to know you to know better about how marketing can be done in digital world

By GIOVANNA M P H

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Aug 18, 2020

This course was very useful. The methodology was so great for me, because there was a perfect mix between readings, videos and assignment, this allows you put in practice the content and your understanding was better.

By Barbara S

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Aug 3, 2020

I really liked this course. The teacher is very competent but also very kind. He explained the concepts of digital marketing in a simple way. In addition, the theory studied applies to really interesting case studies.