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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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526 - 550 of 5,308 Reviews for Marketing in a Digital World

By ADEEN S S

•

Mar 18, 2021

This course helped in Learning new concepts and practical example of digital marketing techniques that the company used. The notes feature is very good, we can save what we want. Giving exam is also very easy as ut is flexible.

By jojomathild@hotmail.com

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Sep 24, 2017

The course is quite good and very helpful for me.

But I’ve also got some suggestions:

some of the tools are not very latest popular tools or not global tool. for example, the Redlaser is not well developed in global environment.

By Saeed A Q

•

Aug 25, 2016

Unforgetable method of teaching, in this course we are not studying we are learning automatically. It is like a method & topic & way of teaching that automatically involved the people. And at the end you understand completely.

By Eman E B

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Feb 20, 2016

Really Amazing and Great Course !!! Thank you Professor Aric for all the hard work you put in this course ! you really opened my mind to many new things that i could have never learned or enjoyed in my local education! THANKS!

By Laura C S

•

Aug 29, 2022

Es un curso con información bastante actualizada, a diferencia de otros curso este es fácil de entender y permite potencializar los conocimientos que ya se tienen del marketing, es una forma interesante de seguir aprendiendo.

By Fabrice I

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Jan 10, 2021

I really thank our lecturer throughout this course, he was really helpful in all ways. And I will use these skills learned in my professional business and make my business great in the marketing industry. Thank you so much!!!

By Justina J

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Oct 17, 2020

The digital marketing course was a great experience. The information of the course is actual, adaptable and gave a great insights which you can use in your job. Also, case studies was useful and let to repeat your knowledges.

By Christine D

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Jun 9, 2020

Excellent teaching by the professor. The professor makes sure you learn the topic so well with the explanation and the quiz. I personally loved the way the course was structured and I'm indeed going back very happy. Thank you

By Jose A N

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Jul 31, 2017

Excellent course, all the concepts explained in this course are beyond of the regular ideas about Digital Marketing. I just learn another better way to work in the digital future of my company. I really recommend this course.

By Juan

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Apr 24, 2017

Found this course extremely helpful. Big eye opener to the Marketing world. Would recommend it anyone trying to widen their knowledge on the up and coming digital world. Looking forward to getting stuck into another course :)

By Lizy J

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Jan 9, 2017

A great course for a beginner. The Use Cases used in this course is excellent. Aric Rindfleisch teaching style is very good and easy to understand. I recommend this course to all interested in understanding the Digital World.

By Alexandra M

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Apr 28, 2021

It was interesting and exciting four weeks of my life. New knowledge is always cool!!! I enjoy the process, it was not boring, it was full of interesting information, facts, tests. Thank you very much for such opportunities.

By Nihal S

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Aug 26, 2019

One of the best courses for beginners in marketing. The way of teaching throughout the course was fun and learning. I enjoyed completing this course. Thanks to coursera for providing such good courses through their platform.

By Kat E

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Aug 19, 2015

It is a really good Marketing course. It is complete and very interactive course. It has a lot of interesting - real life- Cases that help you understand how is working the digital marketing nowadays. I recomend this course.

By Sagar Y

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May 5, 2021

overall the course really connects with its students and make a bond between them. Throughout the course, students really have to put in their effort and apply the knowledge in real-time and help relate with the real world.

By Santiago Z M

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Apr 18, 2021

It was a great experience. I was in quarantine and I didn't have a job. The course kept me busy and made me learn many concepts that I didn't know. I'm very grateful for the opportunity to have learned more about Marketing.

By Arpita M

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Oct 10, 2020

Very interactive course with amazing case studies of real world examples. The professor explained all the concepts connecting it to examples. Totally recommend if you are willing to learn more about Digital marketing world.

By Elizabeth N M

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Sep 27, 2020

I have learnt alot about digital marketing and digital world that i had no idea of.

I especially loved the case study.

I hope that in future when i start my own business i can apply some of the things that i have been taught.

By Carol B

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Sep 24, 2020

I found this class to be stimulating, interesting and in the main, challenging. I learned new concepts and lots of new applications for digital world marketing, which I must say is very different than traditional marketing.

By Sandra L

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Sep 6, 2020

I really enjoyed this course. I found the lectures enjoyable and liked the examples shared and stories told. The interviews with students walking around campus were a nice touch because they gave me a feel for the school.

By Shashi P

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Aug 19, 2020

Thankyou Gies When I was started the course I had very less knowledge about the marketing in Digital world and now I feel so happy and grateful that I got maximum knowledge About it so and it will help to explore my career

By Akansha W

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Jun 7, 2020

This course has helped me understand various aspects of Marketing mix in a digital landscape. The case studies were fun to work on. It made me think and apply the aspects of product, price, place, promotion in solving them.

By Nabham G

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May 9, 2020

Good course everyone should go through. I learned a different perspective to look for the improvement of any company and how to use digital mediums for providing value and service. Amazing case studies and enjoyed learning.

By LAURA V Q C

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Apr 29, 2020

Es un curso que me ha permitido entender situaciones de marketing que vivo a diario, pero de las que no era consciente. El curso es muy interesante, actualizado y divertido. No me arrepiento de haberlo hecho, fue muy ameno.

By Huang, C

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Apr 11, 2020

i like this course a lot. It provides with some knowledge from basic, discussing over the traditional 4Ps to 4Ps in digital world. This is suitable and beneficial for work and also student studying marketing related fields!