With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
автор: Giorgi O•
I had an amazing journey in studying this amazing course! Well-done Coursera and the University of Illinois at Urbana-Champaign. All the materials were well-organised and very insightful. Many thanks to Professor Aric for being such an outstanding instructor.
автор: PRAVESH S•
The course was great and provided exposure to a lot of new ideas & concepts and application in the real world.
More importantly, it was the best structured course I have ever had a chance to undergo on Coursera, the material has been extremely well thought out.
автор: Reynaldo V•
Very educational course. This was my first MOOC course, and my first actual course on Coursera, and I'm impressed by the quality and programming. I've been in digital marketing for more than a decade, and I still learned important information about this field.
автор: Ioannis M•
I really enjoyed this course. It added a lot of insight on my existing marketing knowledge from a course I had done more than 20 years ago. The digital revolution has added a lot of new features to marketing and this course will help you put this in context.
автор: Nandini V•
It is a phenomenal course. It teaches from scratch, so learners from any background can step in. The professor teaches quite well and in an engaging manner. The course material and assessments are interesting and sufficient. I thoroughly enjoyed this course.
автор: rohit r•
Professor Aric, the enthusiasm and energy you have put on building this course is laudable. No lectures during my studies have been so exciting as yours. Thank you professor and thank you coursera for giving us Prof. Aric. Would love to learn more from him.
автор: Marcel W•
I really loved this course. It was very diversified with different sources and mediums. The course teaches not only the basics and the current situation but also goes beyond and introduces new technologies that will have profounf impact on digital marketing.
автор: Ravi T•
Best course on Digital Marketing. The instructor is easily understandable. Enough examples are given during the course. The exercise and honor assignments are well aligned with the course. Simply recommend it. Go for it!
word of mouth marketing.....done! ;)
автор: Miltina N•
Excellent presentation of the course material, Lectures and the overall course content. Thank you to the team that made marketing in a digital world a rich and informative course for anyone interested in learning about marketing in our modern digital word.
автор: Nida A•
As a person with no prior experience, this course has provided me with the necessary tools to be introduced to Digital Marketing. The resources were easy to digest, the instructor has a nice ability to simplify concepts and the material itself is enjoyable.
автор: Nimisha s•
I got to learn how digital revolution has been impacting the 4Ps of marketing mix and how firms have been innovately adopting the new strategies to their business and case studies help me to get my thoughts more open. Thanks to the professor and the peers.
автор: Phuong X P•
A very useful course with so many interesting exercises and real examples about Digital Marketing Mix strategies of various businesses. I feel like I learn even more practical knowledge about marketing here than at school! Thank you ASU and Professor Aric!
автор: Johann D•
I've learned so much from this course. The Professor is absolutely amazing! He teaches in such a good way. Each point is supported by examples and academic insights.
As a student, I couldn't ask for a better way to learn!
Thank you Professor!
автор: Ashish M S•
Content is very impressive and updated. For those who want to do some in digital marketing this course will really help to improve strategy according to upcoming digital tools. Also knowlwdge about price comparision tools is very essential and new for me.
автор: Mateo J U•
Great course!! I learned a lot, and I think that even though its a little old (2015), most of the concepts are perfectly valid and have developed since the time it was created. I loved the structure and overall the professor and the exercises. Recommended
автор: Dr. R K•
It was the great experience. Course content was very good . Reading material provided as well as instructor is really good. Helped me learn many things related to Marketing in digital era. This is a must course who wants to go in Digital Marketiing field
автор: Georgia D•
Loved this course - would thoroughly recommend to anyone. Whether you already have a degree or are a complete novice, it's really informative and provides some great case studies. I really liked the combination of videos, quizes, written submissions etc.
автор: Anthony T•
Excellent introduction to digital marketing. As a novice, I found this course very informative and feel I am now equipped to apply the concepts in my own line of work as an entrepreneur. Thank you very much Professor, University of Illinois and Coursera.
автор: shabbir a•
I am pleasure to done this course because it is my one step towards one of my big dream that I want to complete in future.
If i am talking about teacher that there is no doubt that he is best teacher for digital marketing and also teaching skills is best
автор: Niharika M•
It was a really very Fruitful course. It did give me a broad idea about the world of digital marketing. One should take up this course to get a better understanding about how the world market is moving towards an online or we can say a digital world.
автор: Luca J•
This course is extremely interesting, modern and enjoyable! I learned a tone of new stuff, which my university failed to teach me. I really recommend this course to people who want to broaden their horizonts with what's changing in the marketing world.
автор: Lin A•
I have gotten a great overview of the latest trends in digital marketing, and insights to how to leverage this knowledge for my marketing work. I look forward to deepening this knowledge as I take on the other courses in this specialisation. Thank you!
автор: Silvina D•
I love this course, I learned so much about marketing and it made me realized that I want to change the direction of my career, I cannot wait to do another course.
The professor is great, thanks so much for allow me to love Marketing in a Digital World
автор: Ayu D H•
When I tried their first online course, it feels really outdated. But I really impressed with how it actually is up to date. Even the research itself is based on the 2020 journal. I really enjoy Aric Rindfleisch explanation and it really enlightens me
автор: Özlem E•
The course is perfect match for marketing and digitalization . The assignments, reading articles and all of the samples are very informative. I completed all the assignments with pleasure. Thank you so much for preparing and presenting of this course.