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Вернуться к Маркетинг в цифровом мире

Отзывы учащихся о курсе Маркетинг в цифровом мире от партнера Иллинойсский университет в Урбане-Шампейне

Оценки: 14,159
Рецензии: 4,593

О курсе

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Лучшие рецензии

27 июня 2020 г.

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.\n\nThanks.

8 окт. 2019 г.

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

Фильтр по:

301–325 из 4,487 отзывов о курсе Маркетинг в цифровом мире

автор: Ahmed S K

6 авг. 2020 г.

At first, I wasn't expecting much from this course rather than just stating the obvious stuff that's common to everyone.

I was astonished by the amount of useful content this course has provided alongside the case study assignments, which helped me to change the way I approach things.


автор: Jui-Ting Y

11 мар. 2018 г.

Recommend to take this course because the contents are prepared detailed and well. There are also some videos for interviewing the students in the campus to let us know more polls in the reality. Interesting to learn with many case studies and make us absorb more quickly and not too dull.

автор: Sandra M

17 дек. 2020 г.

This was a great course! Great real world examples to bring the learnings to life. Loved the practical nature of this class and the hands on exercises. Thank you to Aric Rindfleisch for bringing actual digital marketing best practices to life in this class. Very helpful and informatiive.

автор: Alejandra G

20 мая 2020 г.

This course is super dynamic, no way to get bored. Also, my husband did it 6 months ago, then I started it 2 months later and it was already updated. Now that I redid the whole thing and finished it already included covid 19 in the cases. Its an amazing job they do to keep it up to date.

автор: Amna S

6 мая 2020 г.

The course is very well explained in simple English. The use of modern digital marketing like lego ,GoPro and Tesla have made this course enjoyable and the made it easier to understand. The course is self paced and will help to develop certain set of skills so that's definitely worth it.

автор: Carolina

15 мая 2017 г.

I loved this course, proffesor Aric is a great professor, uses actual cases and is very understandable.

The class is dynamic, I enjoyed it and learned a lot of things I did not know existed as a concept. It has been a huge input and a good addition to my career.

I recommend it very much.

автор: ANSHU G

18 мая 2020 г.

well, First of all I would like to thanks my virtual mentor/instructor for introducing me with new concept at least for me, now, i only completed the course but i am looking forward to apply these concepts on my very own small startup to gain potential customers and a positive feedback.

автор: Abhishek R

1 окт. 2020 г.

I am a person who believes in covering the fundamentals in depth before moving on to a specialized course. Couldn't have asked for a more perfect course which covers the fundamentals of digital marketing in depth. I have picked up the entire specialization and hope to complete it soon.

автор: Florina M

1 июля 2020 г.

I would recommend anyone to take this course. It does not matter if you are a beginner or you want to refresh your knowledge, because the explanations and examples offered about the 4 Ps of Marketing are essential if you are going to build a path to the new world of digital marketing.

автор: Jaime L

1 июня 2020 г.

I took this course to refresh my skills as a marketer and to improve my knowledge around digital marketing. This has been a very useful session and I am looking forward to utilise these updated skills / knowledge in my role and hopefully be able to seek new job opportunities with it.

автор: Akshat B

28 авг. 2016 г.

Best course I have done so far in Coursera. The professor has the simplest solution to every problem. I look forward to doing the specialization. Also, after this course, I would personally like to study at the university of Illinois now that I have experienced the quality of learning

автор: Shruti A

1 авг. 2020 г.

I have learned about different strategies through this course which are taken up by different companies across the globe in order to boom their sales through marketing. Most importantly digital marketing is replacing field marketing these days so it is necessary to learn such skills.

автор: Puii x S

26 дек. 2020 г.

I recommend this course. At first, I was reluctant to enroll for this program because i think it's quite general but after finish the program, I got some few ideas which I never think about it. If you're interested in Marketing and just the beginner. This is what you're looking for.

автор: Sameer K

25 июня 2020 г.

I would recommend everyone to take this course. Professor Aric Rindfleish is a marketing genius. He can explain anything in the easiest manner. The assignment are the best part about this course. If you do them seriously with dedication, it can teach anyone the modern day marketing

автор: Jeniffer P O R

12 нояб. 2020 г.

I’m so glad to be a student under your guidance. Thank you for your time and patience in doing the courses for all of us online, I feel privileged person finishing my first course and graduate from this marvelous university with Coursera, You’ve truly made a difference in my life.

автор: Iti S

5 мая 2020 г.

It was a detailed course with interesting projects to work on which not only enhances knowledge but it also gives a practical approach to the thinking, its peer graded assignments helped me in learning with others and to think in a manner that could get accepted by others as well.

автор: Renata P

11 июня 2017 г.

I loved this course. All the modules provided videos that helped provide insight into the curriculum with clear examples of how digital marketing strategies are applied today. The assignments helped me to brainstorm how I would apply digital marketing strategies in today's world.

автор: Davy C

9 июня 2017 г.

Very interesting courses ! and the approach is very complete. The case studies are interesting also however you should update some.

It has changed my view of marketing and give me tools for my job !

Thanks to the team and the other students of the session with their comments.


автор: ANDREA A

30 июля 2016 г.

Loved the course. It not only fulfilled my expectations, it actually was much more than what I was expecting. The course is very well structured and I enjoyed it thoroughly. I definitely recommend anyone who is interested in digital marketing to enrol in the whole specialisation.

автор: Debbie

4 февр. 2021 г.

I enjoyed the lectures from this professor, and I was impressed with the amount of content that was included in this 4 week course, as compared other Coursera classes that I've taken. This course goes the extra mile to provide a 'college experience' and I really appreciate that!

автор: Karolina P

26 авг. 2020 г.

It is a very interesting course with lots of examples and up-to-date information. I was surprised it even talked about the Covid-19 situation which happened only a couple of months ago. It is entry-level so it's not that I got a lot of new information but it was well structured.

автор: P.R.

13 мая 2020 г.

Excellent introductory course. A good review of how digital capabilities have impacted the 4 Ps. Course was informative and fun.

The only issue is with the conversion boards - it is mostly people asking you to review their submissions - and not real discussion about the course.

автор: Jovita S

30 апр. 2020 г.

As a teacher the one thing that I have learnt is "If you can make things so easy to understand, that anyone can understand it, then you are an excellent teacher"

This course helped me understand the key concepts of marketing so beautifully. Loved this course for its simplicity.

автор: Natalia B

11 апр. 2020 г.

Professor Aric Rindfleisch has a thorough understanding of the marketing. He conveys knowledge in an interesting and understandable way. I received helpful instructions on how to use the digital tools in marketing. I will definitely use the acquired knowledge. Thanks a lot!!!

автор: Lyona G

3 авг. 2020 г.

Thank you for the course! All of the lesson making me understand how crucial digital environment moulding the marketing aspect. It is great to more understand the digital marketing should work. All of the explanations is comprehensible and straight-forward to real-life cases.