Lesson 3: An Introduction To Web Analytics Tools, Part 1

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From the course by University of Illinois at Urbana-Champaign
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
1532 ratings
University of Illinois at Urbana-Champaign

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

1532 ratings
Course 2 of 7 in the Specialization Digital Marketing
From the lesson
Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.

Meet the Instructors

  • Kevin Hartman
    Kevin Hartman
    Visiting Professor & Head of Analytics at Google
    College of Business