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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,293
Рецензии: 928

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


18 окт. 2018 г.

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

Фильтр по:

201–225 из 930 отзывов о курсе Market Research and Consumer Behavior

автор: Victor H G

11 июля 2020 г.

Perfect for those looking for info and practice on marketing

автор: KAUSTAV K

17 мая 2020 г.

Shameek sir explained it in short and precise way, Loved it.

автор: Shubham S Y

2 июня 2020 г.

good course to learning to basic skill in general knowledge

автор: Kartikey D

23 окт. 2016 г.

Amazing But we really want some explanations in 3rd chapter

автор: Ashwin N

28 июня 2021 г.

Loved the course and it was very enjoyable and interesting

автор: Ashraf A

30 дек. 2020 г.

Excellent Course to learn about basics of Market Research.

автор: Divyansh G

27 апр. 2020 г.

excellent experience and useful learning

thank you Coursera

автор: Daniel H

29 февр. 2020 г.

Good refresher for both marketing strategy and statistics.

автор: �SHASHI S

25 июня 2020 г.

Very good experience and learned many things

I am thankful

автор: krishnaraj

24 июня 2020 г.

it is well designed course and highly informative. thanks

автор: Edwin A E G

18 мар. 2020 г.

I like me this course, because i can develop my habilites

автор: Arijit S

23 авг. 2021 г.

one of the best course for marketing & consumer behavior

автор: Adelia R

20 нояб. 2020 г.

Is so detailed. love very much understand marking now !!

автор: Harshit S

10 сент. 2020 г.

Very Helpful Videos, Amazing Teacher & Challenging Tests

автор: Anish S

29 апр. 2018 г.

Excellent teaching and in depth knowledge.Thanks a lot!!

автор: Rajes S

31 мар. 2021 г.

Handful course contents along with excellent lecturing.

автор: KARTHIK V

1 сент. 2020 г.

good course to learn and faculty teachings are so good!


16 авг. 2020 г.

the teaching method was so good to understand clearly.

автор: MD A S

29 июля 2020 г.

It is very useful and helps to understand many things .

автор: Daniyal A S

14 июня 2020 г.

Excellent Course with great detail and extra knowledge!

автор: Swathi K K D

23 мар. 2019 г.

Good & detailed explanation of each and every concept.

автор: Ahmad S

14 февр. 2022 г.

Great courses, Thank you very much Prof. Shameek Sinha

автор: Kehinde D

10 мая 2020 г.

I had an insightful learning session with this course.

автор: Nourhane e

30 апр. 2020 г.

so helpful i will keep learning through this platform.

автор: Shwetashree V

14 июня 2019 г.