Chevron Left
Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,185
Рецензии: 908

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии

28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

151–175 из 909 отзывов о курсе Market Research and Consumer Behavior

автор: Derek D K

30 июня 2019 г.

Simple, quick and effective. This gave me a kickstart in finishing MOOC courses

автор: Azeem I

2 июля 2017 г.

Excellent course with examples. Easy to understand and quite relevant material.

автор: Недипіч А В

24 окт. 2020 г.

Дуже сподобалось, можна більш детально побачити суть маркетингових досліджень.

автор: Jaimol T K

8 июня 2020 г.

it is one of the easiest course to get basic knowledge about consumer behavior

автор: Shubham R

28 мар. 2020 г.

excellent course,clear understanding of market research and consumer behaviour

автор: Amarachi C O

26 авг. 2019 г.

Very good introduction to market research and consumer analytics, i enjoyed it

автор: Carlo S

6 сент. 2018 г.

excellent course, well structured and interactive;

I really like the lecturer;

автор: Mélanie G

26 сент. 2017 г.

Very interesting course on Consumer Behavior, as a marketer and as a consumer.

автор: Elena

23 июля 2017 г.

I really liked this course, I have learned a lot and it was super interesting!

автор: Janine L A

13 нояб. 2020 г.

They gave a lot of real-life examples which made it very easy to understand.

автор: Shaurya S

26 июня 2020 г.

A great course for any beginner looking to dive into the world of marketing.

автор: Siddhant J

23 апр. 2020 г.

An outstanding course with real life examples. Thank you Prof. Shameek Sinha

автор: Aaryan P

10 авг. 2020 г.

Thank you for imparting such a good knowledge and insight towards marketing


12 сент. 2020 г.

It's an awesome course all marketing graduates can proceed with the course

автор: Izuchukwu O

20 апр. 2020 г.

Well detailed course. Gives you an understanding of the customer behaviour

автор: Fadi F

14 мар. 2021 г.


автор: Eddyn B C

4 дек. 2020 г.

clear and precise introduction of the different parts of market research.

автор: Amitava D

16 апр. 2020 г.

Very simple and easy to understand. Got a huge help to improve my skills.

автор: Azizkhon M

25 июля 2020 г.

Perfectly orginized, I really like him as a professor. Thank you so much

автор: MS. S S

2 сент. 2020 г.

Its really great time to spend in the course to complete worth doing it

автор: Abhishek N

28 дек. 2016 г.

it is very good lots of thing we can learn it its benefit for me future

автор: I P S A

1 июня 2021 г.

Great course, thank you for all the lesson !! All the best for you sir

автор: Chiranjit N

6 апр. 2020 г.

Greatly benefited from the course .. neatly designed . Must recommend.

автор: Arpan B

24 авг. 2019 г.

The course was logically presented and the content was organised well.

автор: Shielda W

17 авг. 2020 г.

Shameek is very interesting and a good teacher. This was very helpful