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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,192
Рецензии: 908

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии

28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

18 окт. 2018 г.

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

Фильтр по:

126–150 из 909 отзывов о курсе Market Research and Consumer Behavior

автор: Dwayne S

22 сент. 2020 г.

Great learning material with very useful information on the subject. Eye opening and detailed.

автор: RAHUL S

31 окт. 2020 г.

Indeed amazing productive learning with appropriate examples. Thank you so much sir for this.

автор: SILNA S

24 окт. 2020 г.

It had all the views , perspectives and theories of market research. Course was very useful.

автор: aman a

15 окт. 2017 г.

Really helpful, practical and simplistic content with expert way of teaching and putting up.

автор: ANDRE R T F

3 июля 2020 г.

Really good course to learn abount Market reaserch , whit good examples and easy to develop

автор: Dolly P

22 мая 2020 г.

It was great learning in Coursera with Shameek Sinha Sir. Very effeective teaching of Sir.

автор: Emannuele d O L

28 авг. 2019 г.

Excellent course. Professor Shameek explains very clearly. Loved the examples with Tifany.


14 окт. 2016 г.

Excellent Course. Gives an In depth understanding of Market Research and Consumer Behavior

автор: Deleted A

16 июля 2020 г.

The Content of the course was excellent. It was very useful to make a marketing research.

автор: Olayinka O A

1 мая 2020 г.

Love how Shameek breakdown the different topics to ensure each individual understands it.

автор: chirag

19 окт. 2016 г.


I am chirag from India. I liked all the videos that you thought me during the course.

автор: Nor H B A

21 дек. 2020 г.

I learnt many thing and this coursera help me a lot to understand about market research.

автор: Carlos P

26 мая 2020 г.

Da pie a mucha investigación por parte del estudiante. Buena explicación, lo recomiendo.

автор: Sreeram N

30 июня 2020 г.

The way of explanation and the video style is very interesting and easy to understand.

автор: Saurabh M

26 мая 2020 г.

Great explanation of each concept with examples. Thank you Professor Shameek sir. 😊

автор: YUSUFF D A

15 июля 2021 г.

The lecture was very educative, the lecturer did a good job, beautiful certificate.

автор: Ashit S

5 дек. 2019 г.

This course actually helped me clear the "marketing research" concepts pretty well.

автор: Astrid R P

21 апр. 2019 г.

I'm a complete beginner in Market Research and this course helped me significantly!

автор: Joe A Z V

18 дек. 2017 г.

I'd like to give 5 star for this course because of my professor here is very great.

автор: Kunal K

6 мая 2020 г.

very good course and in depth knowledge of consumer behaviour and market research

автор: Felix N

21 февр. 2018 г.

It was an incredible opportunity to lear about marketing, completely recommended.

автор: 121923603014 P V K

11 окт. 2020 г.

very good information and it's useful to who are taking marketing specialization

автор: Kamile K

11 дек. 2019 г.

Very informative, but intense and high passed course. Not a breeze but worth it!

автор: Bukky W

26 июля 2019 г.

Really helpful and I gained more insight on data analysis and marketing research

автор: Aysu O

18 сент. 2021 г.

It is very good but it can be better if it goes more in depth in some subjects.