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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,185
Рецензии: 908

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии

28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

101–125 из 909 отзывов о курсе Market Research and Consumer Behavior

автор: Yogesh P

10 мая 2019 г.

Thank you so much coursera.This course was very usefull. I also enjoyed learning.once again thank you so much

автор: Carlota P

10 сент. 2020 г.

I think it is a suitable course for beginers! I enjoyed it a lot. Thank you for your effort and hard work!

автор: Paritosh D

26 авг. 2018 г.

a good introduction to market research. the instructor presents the concepts in an easy to understand way.

автор: Satyendra K

18 июня 2021 г.

I like the course very much. It has very detailed explanation and the way it has been taught is very good

автор: Sumit K

7 апр. 2020 г.

Excellent course on marketing research and consumer behavior and highly recommended to marketing students

автор: Sebastian A

1 июля 2020 г.

Muy buen curso, ayuda a entender las bases del Marketing desde términos psicológicos hasta estadísticos.

автор: Alejandro V A

4 нояб. 2018 г.

I recomend this course if you don't have experience or knowledge of Marketing, it is easy to understand

автор: CESAR A C C

17 апр. 2021 г.


автор: Wasi S

22 нояб. 2020 г.

This course is very essential for those who wish to learn the behavior of consumer and market research

автор: Akhil S

8 июня 2020 г.

A meaningful course. Thank you Sinha sir and thanks Courseera for providing such an insightful course.

автор: jhankar S D

28 апр. 2020 г.

I would like to say thank you for Asm team. i have learned lot of thing and also enhance my knowledge.

автор: Vyom C

19 июля 2020 г.

A great overview of Marketing terms and an elaborate explanation to some of the concepts of Marketing

автор: MOHAMED M P

10 окт. 2020 г.

This is a very interesting and analytical course and is very useful for the marketing professionals

автор: Mauro

31 авг. 2017 г.

Great course, very good production, good general content and the facilitator was very clear. Thanks.

автор: Salil M

13 дек. 2019 г.

It opens up about the fundamentals of Marketing Research in a simple & lucid way. Liked the Course.

автор: Neha s

14 июля 2020 г.

I learn more about the course how to behave with consumer and how to understand the customer need.


9 апр. 2020 г.

This course has helped me understand the basics very well. My concepts are very clear. Thank You!

автор: NAIR R B

22 июня 2021 г.

Gives a great overview to research menthods and consumer behavior. Very insightful for marketers.

автор: Rana M A r

5 июля 2020 г.

It is very good course l learn from it so much information and it's very interesting thanks alot

автор: Prashant A

22 мая 2020 г.

A refresher course which provides a detailed overview of the entire consumer behavior. Loved it!

автор: Keertti M

19 авг. 2019 г.

Very clear, experiential and every theory was followed by its application which made it relevant

автор: Andrew A T

17 июля 2019 г.

Still on week 1 but I'm very excited about the insights in the consumer thought process already.

автор: Robert B

19 апр. 2017 г.

Graphics in the videos are shown a little bit to fast. But the course in general is really good.

автор: Alan K

27 июля 2020 г.

A very exceptional course and enjoyed the class on using emotions as a source of creating an ad

автор: Shrishail C

9 июня 2021 г.

Amazing Course with intense and attractive contents which every Futurist Marketer should know.