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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,292
Рецензии: 928

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

76–100 из 930 отзывов о курсе Market Research and Consumer Behavior

автор: Jasmin H

6 янв. 2020 г.

the information i acquired during this study would help me significantly in achieving the goals i have set for myself for 2020.

автор: Muhammad K

26 мар. 2022 г.

Identical and Focused Approach exactly as you study in any top university about Principles of Marketing and Consumer Aptitude.

автор: Viktoria P

9 авг. 2021 г.

E​xtreamly helpful when fist starting with marketing research, it gives solid uderstanding that I can countinue building upon.

автор: Shreya P

21 июля 2020 г.

This is a great course , I really learnt lot of things .

Mr. Shameek Sinha has very good teaching skills.

Thanks to coursera.

автор: Celine A

27 мая 2021 г.

the material is delivered clearly and concisely, the variety of delivery that is facilitated is also very helpful. Thankyou

автор: nkwogu s

16 дек. 2019 г.

This course has made me more aware about market dynamics and the research methods to adopt in embarking on market research

автор: varsha r

14 авг. 2020 г.

It was very interesting and analytical course, got to know thongs in very depth which is sure going to help me in future.

автор: Shashank G

22 апр. 2020 г.

The course was very insightful and explained in the simplest language. Very fortunate to successfully complete the course

автор: Chirag G

7 авг. 2020 г.

It's Good Learning , At the end of the course, you get 360-degree knowledge about market research and consumer behavior.

автор: Bhatari A

24 нояб. 2020 г.

helps me much to understanding the whole of consumer behavior perspectives. clear explanation with interesting subjects

автор: Vishalkumar B P

13 июня 2017 г.

It was very helpful, insightful and tagged with real life practical examples. The engaging factor is truly outstanding.

автор: Mai T N

25 авг. 2021 г.

This course is really meaningful and useful. I love the way the lecturer explain things basing on examples in reality.

автор: Tejaswini K

23 сент. 2020 г.

ive been into market research internships a lot , so i could co-relate all my experiences. im really happy with course

автор: Sarathchandra

23 окт. 2018 г.

Kindly provide my certificate for this because i have already completed it, but i havent received my certificate yet.

автор: Muss M

21 нояб. 2016 г.

Very useful and clear. I like the teacher way of explaining. I learned alot in very short time. I highly recommend it

автор: Miranda M R F

18 мар. 2021 г.

Loved it. Really fun and interesting. there is a lot o information, examples and questions to get you thinking too!

автор: Janine C D

22 окт. 2020 г.

This course is not complicated and I have learn many things. Thak You for making the modules as simple as possible.

автор: Gerardo S

29 мар. 2020 г.

Very complete and user friendly for all of those interested in the basics of Market Research and Consumer Behavior.

автор: Ariful I S

8 янв. 2017 г.

Resourceful content and very easy to understand. I am really grateful to coursera for this this lovely arrangement.

автор: Shalini S

23 авг. 2019 г.

Topics are very well defined and outlined that make it a breeze to keep track of the different learning materials.

автор: HABEEB A Y

19 июля 2019 г.

The course has deep insight on how to understand and measure consumer attitudes in response to different products.

автор: M N Y

17 июня 2019 г.

It's a great course for a begginer! Many concepts are new to me so it's good to reinforce with some side lectures.

автор: Hawa S S

19 дек. 2017 г.

The course was very educative and interesting. I really enjoyed it and i am also thankful for the financial aid.

автор: ARAVIND S

12 апр. 2020 г.

Very Informative and Well trained tutor ,Able to Understand each and every concepts deal with Marketing Strategy

автор: Arvin M I S

30 мая 2020 г.

I learned a lot. Marketing is so much more than just the creative executions, it begins with research and data.