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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,348

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

676–700 из 946 отзывов о курсе Market Research and Consumer Behavior

автор: Mou S

29 апр. 2020 г.

Could be more interesting through practical more examples

автор: Kateryna Y

3 мая 2022 г.

S​eemed a little bit rushed, lacked some real-life cases

автор: Ami S

30 авг. 2021 г.

Good content but more examples would have made it better

автор: ADEE J

19 июня 2020 г.

good but hypothesis testing part was not explained well

автор: Ritesh j

25 мая 2020 г.

its a good course and i have enjoyed this course thanks

автор: Claudia E

30 мар. 2019 г.

accent is hard to understand, and prof. spoke too fast.

автор: DILJITH G

27 апр. 2020 г.

Great Course for a beginner like me.Well done Coursera

автор: Merline D

17 сент. 2020 г.

It was a very informative session got to learn alot.

автор: MARIA A O

21 нояб. 2020 г.

Thank you. I had a lot of learnings in this course.

автор: jose m

25 янв. 2021 г.

i would prefer a very good english for the teacher


16 янв. 2021 г.

Examples are less when coming to end of the course

автор: Rami A S

2 нояб. 2020 г.

Instructor is monotone. Could be more interactive

автор: Dimitris A

11 дек. 2016 г.

Good basic tool overview for entry level learner.

автор: supraja u

16 июня 2020 г.

I got to learn a lot of new things. Good Course.

автор: Robert B C

22 окт. 2017 г.

Quite a good course. Good application of theory.

автор: Mainak S

9 апр. 2021 г.

I think some lectures in week 4 are missing

автор: Wantipborlang K

26 сент. 2020 г.

Thank you Shameek sir Very well explained .

автор: estela

12 июля 2020 г.

Wide coverage but lack of detailed content

автор: Esteban V B

28 дек. 2019 г.

Excellent. I would like Spanish traslation

автор: Subhasish D

20 февр. 2017 г.

Good course, simple and easy to comprehend

автор: Adeniyi O K

23 янв. 2020 г.

Tutor accent and compounding explanations

автор: Ninad P

2 нояб. 2016 г.

Good course...very good basic exposure

автор: JIL P

25 мая 2020 г.

good course. got to learn mang things

автор: CALEB R

30 мар. 2020 г.

Good Study material and good teaching

автор: Amol N

25 июля 2020 г.

Its great learning overall, thanks !