Excelente curso para tener una induccion al mercadeo teórica. Me gustaría hubiese sido un poco mas práctico pero con muchas ganas de que los proximos cursos lo sean para completar la especialización.

I would like to thank everyone involved for this great course. I enjoyed it and it covered some important fundamentals in the field. However, use of more practical examples could be more helpful.

Very interesting course, especially weeks 1 & 2. The quizzes could be longer and less theorical. The course structure is good, even though it felt at times that some parts were missing/mixed.

The course was relatively well-structured and informative. However, if I had not studied statistics in University I am not sure I would have been able to take up so much information.

The course start off strong but tapered off, bundling alot of stuff in the last few week. The reading material was very good at the artart and less comprehanseive towards the end

Course content was good, i really appreciate it. Course instructor also have well knowledge. As per opinion if we get some more example of research part it can be more valuable.

It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor

It is an excellent course to provide quality knowledge on the fundamentals of market research and consumer behaviour. Highly recommended for people interested in core marketing.

Good introductory course to market research. There were a few typos in the slides that made the content a bit confusing, but other than that, this was a good course to take!

It is interesting if you do not have any knowledge in marketing or market research, if you already have it, it will not be so interesting. Also, it could be more practical.

Sometimes the terms make a bit complicated. But overall, it's good to learn how to do a market research. Thank you. And I like the part with the fiction customer, Tiffany.

The course was very helpfiul. A few practical examples could have been added. In market research segment, having few mathematical methods could have been more help.

Great Course with excellent explanation.

It looks like very basic course for 1st and 2nd weeks. But you will be learning the deep stuff as we go on through course

Last weeks is completely about surveying, data and statistic. I prefer more reel case in Week 4 like first weeks. But great course anyway. Thanks everyone

A Very clear and simple language is used . Also it is an qualitative session which lead to great understanding about market scenario and consumer behavior.

Some of the videos do not have transcript which makes it a little tedious to take notes on the go. It would be perfect if transcripts are all available.

Good subject for the ones who have interest in understanding consumer behaviour patterns and implementing the right marketing strategies for the same.

Good content. Nice examples. It could be better presented. Especially the example with the real store purchase. the examples looked disconnected.

it such a great course bcs now I know how to do market research, how to know consumer behavior so we know what kind of product to sell etc

Great Course! A quick learn course to understand the factors involved in market research, customer behavior and customer thought process

The course was great although it would have been better if there were real-life case studies from companies and their consumer behavior.

A very nicely elaborated courses. Not challenging at all with a great structure for the continuation of research or marketing education.

Learned alot about market reasearch and what it means to conduct a study! Was fast pace but super helpful on my journey into marketing.

Reading material is really very good

Videos can be made more detailed and long and some should done on focusing the attention of Lerner

Felt like some information was missing when taking the quizzes. Like some questions about things not discussed in videos or readings.