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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,641 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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426 - 450 of 1,009 Reviews for Market Research and Consumer Behavior

By RANIT B

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Apr 6, 2020

Got to learn a lot.

By Catherine R M

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Nov 17, 2020

Wonderful material

By Heshani T

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Sep 12, 2020

excellent teaching

By JAYA J

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Aug 13, 2020

AWESOME EXPERIENCE

By Sahu k h p

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Jul 22, 2020

Very useful course

By Visagan N

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Jun 12, 2020

very good insights

By Анастасия Т

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Dec 24, 2018

I totally like it!

By Chongtao P

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May 13, 2017

good course indead

By Asjed K J

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Nov 26, 2021

very nice course

By Siddharth G

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Oct 9, 2020

Excellent Course.

By Vignesh. M

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Sep 28, 2020

Excellent Course!

By Prajon R J

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Sep 3, 2020

very informative.

By Deleted A

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May 17, 2020

was very helpful.

By jatin g

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Feb 2, 2020

very good content

By Harsh G

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Jan 16, 2018

Excellent course!

By Alemoka B F E

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Oct 31, 2021

it was passionnt

By Shubham C

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Dec 28, 2020

Very Informative

By VIJAY S

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Sep 25, 2020

Great experience

By Musa M

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Jun 28, 2020

Very good course

By VIJESH C

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Jun 15, 2020

Very good course

By Manjot K

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May 22, 2020

excellent course

By Rushikesh A

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May 5, 2020

Excellent course

By Utkarsh G

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Apr 13, 2020

Wonderful tutor!

By Sai M R I

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Jan 17, 2020

Very Good course

By Laura M F

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May 15, 2018

Excelente y útil