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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,319
Рецензии: 936

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


18 окт. 2018 г.

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

Фильтр по:

301–325 из 938 отзывов о курсе Market Research and Consumer Behavior

автор: Rafael M

1 авг. 2020 г.

Excelente curso, muy bien explicado

автор: Mirza A

9 июля 2020 г.

Little tough but interesting course

автор: kameswara s l b n

30 июня 2020 г.

Very informative and understandable

автор: Patricia R M I

26 июня 2020 г.

Very Good course you actually learn

автор: Hilal A

6 мая 2020 г.

it is formative and its good course

автор: Amit G

16 апр. 2020 г.

great learning experience thank you

автор: Rakesh C

12 апр. 2020 г.

Quality content and on point topics

автор: Ayush A

26 июля 2021 г.

excellent course, very informative

автор: Khalid n

2 мая 2021 г.

I love everything about the course

автор: Amrita S

9 апр. 2021 г.

This is a super informative course

автор: A P

17 авг. 2020 г.

Very useful and easy to understand

автор: Jose M C S

1 мая 2020 г.

Very Clear, easy to apply at work!

автор: Lutokhin M

8 янв. 2018 г.

So interesting and helpful course!

автор: Sabrina G

6 июля 2017 г.

Many information and a good basic!

автор: RATHOD V H

12 июля 2021 г.

very nice and helpful this cource

автор: Mugisha B

6 июня 2021 г.

Thank you so much for teaching us

автор: M D r

3 авг. 2020 г.

its very amzing course and useful

автор: Manish R T

31 дек. 2020 г.

Very Informative and Interesting

автор: 1921 R S

30 авг. 2020 г.

Very effective and knowledgeable

автор: Aditi S

17 февр. 2019 г.


автор: Clarence S

2 февр. 2022 г.

Great course from Prof Shameek!

автор: Jhonnattan M C G

9 окт. 2020 г.

Excelente curso. Aprendí mucho.

автор: Sai K

27 апр. 2020 г.

Easy to follow and very helpful

автор: Shashank M

31 янв. 2020 г.

Extremely knowledgeable course.

автор: Marike B

5 июля 2019 г.

Great course!

Very informative!