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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,321
Рецензии: 937

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

276–300 из 940 отзывов о курсе Market Research and Consumer Behavior

автор: Chua K

17 мая 2018 г.

Now I understand about customer behavior.

автор: Maria A V A

10 дек. 2020 г.

excelente aportes del prof Shameek Sinha

автор: Shruti P

17 сент. 2020 г.

good course, Examples used are very good

автор: Mohamed A

6 сент. 2020 г.

Very easy to follow and is a great start

автор: Dr. S C

3 мая 2020 г.

It was a great course designed very well

автор: Lê T V A

12 сент. 2021 г.

So amazing, it is useful for my career.

автор: Girish M

1 авг. 2020 г.

Course was very easy and comprehensive.

автор: naveen a

7 июля 2020 г.

I really enjoyed thise course thank you

автор: Rahaf S

16 мая 2020 г.

This is what I really wanted to learn !

автор: Anjali D

1 мая 2020 г.

thanks for the course, its very helpful

автор: Abdullah 6

12 сент. 2018 г.

very helpful i like the way of teaching

автор: Parth L

18 мар. 2017 г.

Grate course with good basic concepts !

автор: Ayoade O

20 янв. 2022 г.

very insightful and easy to understand

автор: Sitendu R

13 нояб. 2020 г.

Very practical and very well explained

автор: Iciar P Y

7 мая 2020 г.

Very interesting and effective course!

автор: Hassan A

22 апр. 2020 г.

Content was well connected and updated

автор: Reynaldo V

4 окт. 2017 г.

This was an information-packed course.

автор: Louie J

16 нояб. 2016 г.

VEry informative. Thank you very much.

автор: Tamar B

12 нояб. 2021 г.

Very useful course , great instructor

автор: Apurva B

31 мая 2020 г.

it was good it was easy to understand

автор: Mohammad S A

20 сент. 2021 г.

very simple and clear to understand.

автор: Sofía V d l T A L

28 окт. 2020 г.

This is actually a very good course!

автор: Bayram F B

19 июля 2020 г.

Learning is easy with the course ::)


5 нояб. 2018 г.

the learning in overall is very good

автор: Divya B

29 мая 2017 г.

Explaining from example is important