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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,498

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

201–225 из 970 отзывов о курсе Market Research and Consumer Behavior

автор: Rohail k

9 мая 2019 г.

This course was really informative and a good source for learning

автор: Radhika B

27 окт. 2018 г.

Wonderful course, All important information is covered. Thank you

автор: Poojan S

10 авг. 2020 г.

im Poojan shah

we really enjoyed this course and it was helpful

автор: Hitesh S

11 июля 2020 г.

Wonderful Learning Experience. Best course for learning basics

автор: Sonika

3 мар. 2020 г.

The teaching method is great. Easy to understand the concepts!

автор: Sanjay N

25 авг. 2019 г.

Amazing course with simple language for understanding. Cheers!

автор: Sarwat U

22 дек. 2021 г.

This course is best for develop the consumer behavior skills.

автор: Myra T

15 июня 2020 г.

If more pictures or real-word examples to describe is better.

автор: Arzu I

17 апр. 2018 г.

Thank you very much. I've learned so much useful information.

автор: Ali R

3 окт. 2017 г.

Course was beautifully constructed and delivered even better.

автор: MARLYN N P

16 нояб. 2016 г.

I'm so great i take this so interesting. Thank you very much.

автор: Gerardo O T

1 дек. 2020 г.

gracias por este curso son muy buenos he aprendido demasiado

автор: Victor H G

11 июля 2020 г.

Perfect for those looking for info and practice on marketing

автор: KAUSTAV K

17 мая 2020 г.

Shameek sir explained it in short and precise way, Loved it.

автор: Shubham S Y

2 июня 2020 г.

good course to learning to basic skill in general knowledge

автор: Kartikey D

23 окт. 2016 г.

Amazing But we really want some explanations in 3rd chapter

автор: Ashwin N

28 июня 2021 г.

Loved the course and it was very enjoyable and interesting

автор: Ashraf A

30 дек. 2020 г.

Excellent Course to learn about basics of Market Research.

автор: Divyansh G

27 апр. 2020 г.

excellent experience and useful learning

thank you Coursera

автор: Daniel H

29 февр. 2020 г.

Good refresher for both marketing strategy and statistics.

автор: �SHASHI S

25 июня 2020 г.

Very good experience and learned many things

I am thankful

автор: krishnaraj

24 июня 2020 г.

it is well designed course and highly informative. thanks

автор: Edwin A E G

18 мар. 2020 г.

I like me this course, because i can develop my habilites

автор: Arijit S

23 авг. 2021 г.

one of the best course for marketing & consumer behavior

автор: Adelia R

20 нояб. 2020 г.

Is so detailed. love very much understand marking now !!