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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,290
Рецензии: 928

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


18 окт. 2018 г.

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

Фильтр по:

176–200 из 930 отзывов о курсе Market Research and Consumer Behavior

автор: Chiranjit N

6 апр. 2020 г.

Greatly benefited from the course .. neatly designed . Must recommend.

автор: Arpan B

24 авг. 2019 г.

The course was logically presented and the content was organised well.

автор: Shielda W

17 авг. 2020 г.

Shameek is very interesting and a good teacher. This was very helpful

автор: Nadim

11 июня 2020 г.

Really a fruitful course for marketing professionals and researchers.

автор: Emrah A

19 июня 2019 г.

Great teaching method to teach. He gives easy to understand examples.

автор: Pabitra K S

8 сент. 2020 г.

It was quite interactive and interesting sessions. I liked the most

автор: Mehboob S

5 июля 2020 г.

Nice course and the way of the teaching is awesome by the professor.

автор: Adewale O

24 апр. 2020 г.

Detailed learning experience and availability of resource materials.

автор: Sol B

11 июля 2020 г.

Dynamic classes, practical examples, and well summarized / concise!

автор: Shabanova O

16 дек. 2018 г.

Thank you for your excellent course. It was very interesting for me

автор: MD S H

29 сент. 2020 г.

It's very helpfull for me and understanding the friendly

@thank you


5 апр. 2021 г.

Very insightful course. Thank you Coursera and Shameek Sinha Sir.

автор: Sreedhara R

17 мая 2020 г.

Excellent course, and Professor. Going Great. Thank you so much.

автор: Rohail k

9 мая 2019 г.

This course was really informative and a good source for learning

автор: Radhika B

27 окт. 2018 г.

Wonderful course, All important information is covered. Thank you

автор: Poojan S

10 авг. 2020 г.

im Poojan shah

we really enjoyed this course and it was helpful

автор: Hitesh S

11 июля 2020 г.

Wonderful Learning Experience. Best course for learning basics

автор: Sonika

3 мар. 2020 г.

The teaching method is great. Easy to understand the concepts!

автор: Sanjay N

25 авг. 2019 г.

Amazing course with simple language for understanding. Cheers!

автор: Sarwat U

22 дек. 2021 г.

This course is best for develop the consumer behavior skills.

автор: Myra T

15 июня 2020 г.

If more pictures or real-word examples to describe is better.

автор: Arzu I

17 апр. 2018 г.

Thank you very much. I've learned so much useful information.

автор: Ali R

3 окт. 2017 г.

Course was beautifully constructed and delivered even better.

автор: MARLYN N P

16 нояб. 2016 г.

I'm so great i take this so interesting. Thank you very much.

автор: Gerardo O T

1 дек. 2020 г.

gracias por este curso son muy buenos he aprendido demasiado