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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,496

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

151–175 из 970 отзывов о курсе Market Research and Consumer Behavior

автор: Sreeram N

30 июня 2020 г.

The way of explanation and the video style is very interesting and easy to understand.

автор: Saurabh M

26 мая 2020 г.

Great explanation of each concept with examples. Thank you Professor Shameek sir. 😊

автор: YUSUFF D A

15 июля 2021 г.

The lecture was very educative, the lecturer did a good job, beautiful certificate.

автор: Ashit S

5 дек. 2019 г.

This course actually helped me clear the "marketing research" concepts pretty well.

автор: Astrid R P

21 апр. 2019 г.

I'm a complete beginner in Market Research and this course helped me significantly!

автор: Joe A Z V

18 дек. 2017 г.

I'd like to give 5 star for this course because of my professor here is very great.

автор: Kunal K

6 мая 2020 г.

very good course and in depth knowledge of consumer behaviour and market research

автор: Felix N

21 февр. 2018 г.

It was an incredible opportunity to lear about marketing, completely recommended.

автор: Ashish K

3 окт. 2022 г.

It was extremely useful learning session for me. content and resource was apt .

автор: 121923603014 P V K

11 окт. 2020 г.

very good information and it's useful to who are taking marketing specialization

автор: Kamile K

11 дек. 2019 г.

Very informative, but intense and high passed course. Not a breeze but worth it!

автор: Bukky W

26 июля 2019 г.

Really helpful and I gained more insight on data analysis and marketing research

автор: Aysu O

18 сент. 2021 г.

It is very good but it can be better if it goes more in depth in some subjects.

автор: Derek D K

30 июня 2019 г.

Simple, quick and effective. This gave me a kickstart in finishing MOOC courses

автор: Azeem I

2 июля 2017 г.

Excellent course with examples. Easy to understand and quite relevant material.

автор: Недипіч А В

24 окт. 2020 г.

Дуже сподобалось, можна більш детально побачити суть маркетингових досліджень.

автор: Jaimol T K

8 июня 2020 г.

it is one of the easiest course to get basic knowledge about consumer behavior

автор: Shubham R

28 мар. 2020 г.

excellent course,clear understanding of market research and consumer behaviour

автор: Amarachi C O

26 авг. 2019 г.

Very good introduction to market research and consumer analytics, i enjoyed it

автор: Carlo S

6 сент. 2018 г.

excellent course, well structured and interactive;

I really like the lecturer;

автор: Mélanie G

26 сент. 2017 г.

Very interesting course on Consumer Behavior, as a marketer and as a consumer.

автор: Elena

23 июля 2017 г.

I really liked this course, I have learned a lot and it was super interesting!

автор: Janine L A

13 нояб. 2020 г.

They gave a lot of real-life examples which made it very easy to understand.

автор: Shaurya S

26 июня 2020 г.

A great course for any beginner looking to dive into the world of marketing.

автор: Siddhant J

23 апр. 2020 г.

An outstanding course with real life examples. Thank you Prof. Shameek Sinha