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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,496

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

126–150 из 970 отзывов о курсе Market Research and Consumer Behavior

автор: Beatriz H E

14 окт. 2022 г.

Excelente Curso, te explica de manera entendible, facil y resumida que es Mercadotecnia Integral.

автор: Neha s

14 июля 2020 г.

I learn more about the course how to behave with consumer and how to understand the customer need.


9 апр. 2020 г.

This course has helped me understand the basics very well. My concepts are very clear. Thank You!

автор: NAIR R B

22 июня 2021 г.

Gives a great overview to research menthods and consumer behavior. Very insightful for marketers.

автор: Rana M A r

5 июля 2020 г.

It is very good course l learn from it so much information and it's very interesting thanks alot

автор: Prashant A

22 мая 2020 г.

A refresher course which provides a detailed overview of the entire consumer behavior. Loved it!

автор: Keertti M

19 авг. 2019 г.

Very clear, experiential and every theory was followed by its application which made it relevant

автор: Andrew A T

17 июля 2019 г.

Still on week 1 but I'm very excited about the insights in the consumer thought process already.

автор: Robert B

19 апр. 2017 г.

Graphics in the videos are shown a little bit to fast. But the course in general is really good.

автор: Alan K

27 июля 2020 г.

A very exceptional course and enjoyed the class on using emotions as a source of creating an ad

автор: Shrishail C

9 июня 2021 г.

Amazing Course with intense and attractive contents which every Futurist Marketer should know.

автор: Dwayne S

22 сент. 2020 г.

Great learning material with very useful information on the subject. Eye opening and detailed.

автор: RAHUL S

31 окт. 2020 г.

Indeed amazing productive learning with appropriate examples. Thank you so much sir for this.

автор: Manasha S

23 сент. 2022 г.

easy to understand and very knowledgable course which helps to serve in my educational path

автор: SILNA S

24 окт. 2020 г.

It had all the views , perspectives and theories of market research. Course was very useful.

автор: aman a

15 окт. 2017 г.

Really helpful, practical and simplistic content with expert way of teaching and putting up.

автор: ANDRE R T F

3 июля 2020 г.

Really good course to learn abount Market reaserch , whit good examples and easy to develop

автор: Dolly P

22 мая 2020 г.

It was great learning in Coursera with Shameek Sinha Sir. Very effeective teaching of Sir.

автор: Emannuele d O L

28 авг. 2019 г.

Excellent course. Professor Shameek explains very clearly. Loved the examples with Tifany.


14 окт. 2016 г.

Excellent Course. Gives an In depth understanding of Market Research and Consumer Behavior

автор: Deleted A

16 июля 2020 г.

The Content of the course was excellent. It was very useful to make a marketing research.

автор: Olayinka O A

1 мая 2020 г.

Love how Shameek breakdown the different topics to ensure each individual understands it.

автор: chirag

19 окт. 2016 г.


I am chirag from India. I liked all the videos that you thought me during the course.

автор: Nor H B A

21 дек. 2020 г.

I learnt many thing and this coursera help me a lot to understand about market research.

автор: Carlos P

26 мая 2020 г.

Da pie a mucha investigación por parte del estudiante. Buena explicación, lo recomiendo.