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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

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Оценки: 4,469

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии

NS

28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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951–963 из 963 отзывов о курсе Market Research and Consumer Behavior

автор: david d

17 февр. 2017 г.

автор: Ancuta B

28 сент. 2016 г.

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19 сент. 2020 г.

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17 февр. 2021 г.

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15 нояб. 2020 г.

автор: Deborah R

9 янв. 2019 г.

автор: KONSTANTINOS S

22 нояб. 2021 г.

автор: Pankaj K K

23 окт. 2016 г.

автор: Temitayo E

11 апр. 2019 г.

автор: Amr H

14 июня 2021 г.

автор: Ricardo B M G

29 нояб. 2018 г.

автор: Meihui Z

11 мар. 2021 г.

автор: Viktor K

30 июля 2021 г.