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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,349

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


18 окт. 2018 г.

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

Фильтр по:

926–947 из 947 отзывов о курсе Market Research and Consumer Behavior

автор: Neha B

18 сент. 2016 г.

Professor is really bad. Had to google most of the topics to understand them better. Not at all up to the usual Coursera standards. My sympathies to the people who have paid for this course.

автор: Thennavan E

20 авг. 2021 г.

I am really not happy with the content. Too much theory and no practical examples to understand the concepts better, IE business school must revamp the course. I am really disappointed

автор: Danielle D

4 янв. 2021 г.

The quiz questions don't even match the material. Otherwise, this course is most likely targeted towards Americans so find a new instructor because his accent is quite strong.

автор: Lennart v d M

25 июля 2019 г.

The course had to many text and no/bad visuals. The speaker was not talking clear and had ''small stop'' when he speaks, this makes it hard to follow or learn.

автор: Arturo A P

30 июня 2019 г.

The course is terrible, no clear ideas, bad pronunciation and the title sometimes do not have a clear timeline or relevance between videos

автор: N N

8 мар. 2020 г.

The lectures are very disorganized and logical stream are not clear. The information is theoritical and examples are not always relevant.

автор: Philippa

24 окт. 2019 г.

Especially in class #4, lot of dense abstract definitions without context. The quizs also seemed design to confuse instead of reinforce.

автор: Natalia P

18 мар. 2019 г.

Really not the best course. Mistakes, no structure, has nothing or very little to do with the reality of Consumer and Market Research.

автор: Karen G B B

24 янв. 2020 г.

I found the teacher does not organise thoughts. Many subjects were left in the sky or even not mentioned or explained.

автор: david d

17 февр. 2017 г.

The course content is really poor, I do not recommend this course if you are actually interested in learning anything.

автор: Ancuta B

28 сент. 2016 г.

Very theoretical, lack of clear structure and arguments, sadly, one of the weakest courses I've seen on Coursera.

автор: AJAY R

19 сент. 2020 г.

Very poor quality or content and way of teaching. The instructor is not confident enough himself to teach.

автор: Pau J

17 февр. 2021 г.

Terrible professor. I get the impression he has absolutely no idea of what he is talking about

автор: suwarn p

15 нояб. 2020 г.

Very incoherent structure. Just list of things been doled out without any large context

автор: Deborah R

9 янв. 2019 г.

Very poor content. Poorly explained, basic and boring. Had to drop out.


22 нояб. 2021 г.

Multiple effort for understanding the topic and the instructor

автор: Pankaj K K

23 окт. 2016 г.

concepts on prospect theory is not explained correctly

автор: Temitayo E

11 апр. 2019 г.

Ok tutor, but very badly constructed quiz questions.

автор: Amr H

14 июня 2021 г.

i cant understand any things from this course

автор: Ricardo B M G

29 нояб. 2018 г.

terrible dumbed down stuff

автор: Meihui Z

11 мар. 2021 г.

too simple and abstract

автор: Viktor K

30 июля 2021 г.

No practical use.