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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,319
Рецензии: 936

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


18 окт. 2018 г.

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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801–825 из 938 отзывов о курсе Market Research and Consumer Behavior

автор: Rachel

31 мар. 2021 г.

I found a lack of examples and typos in the displayed text as well as in the subtitles. I found some of the information confusing.

автор: S A

15 авг. 2019 г.

Vague in explanations, more clarity can be achieved by providing real world examples of the concepts rather than briefly stating it

автор: Supriya S

6 мая 2021 г.

The teaching was not very helpful, their should have been more examples to understand the numerical part of the course. Thank you.

автор: mai m

19 мая 2020 г.

I'm very interested in this course and I recommend it to others who at the beginning level. (it's very elementary and very easy)

автор: Bernat R

28 нояб. 2017 г.

Very theoric but useful. I might like more guidance on how to apply the knowledge and perhaps more examples within the videos

автор: Subham D

20 апр. 2020 г.

This course is very basic and doesn't provide you complete understanding to actually practice market research in the field.

автор: Will K

3 янв. 2021 г.

The course is overall very theoretical. It will be better to provide more examples and case studies. There are no slides.

автор: Zijie Z

31 янв. 2022 г.

Good info but too basic and academic. The later part of the course lacks of examples to better understand the theories.

автор: Uddhav D K

18 апр. 2020 г.

Average course. Many times it happens that the questions asked in the quizzes are not covered in the teaching videos.

автор: Ramy e

21 сент. 2020 г.

Thanks for this course.

from my point of view it just head lines and need to be more specified with more activity.

автор: Renzo V A

26 мая 2020 г.

I think this is a good course, but I felt that it has too much theoretical information without real examples.

автор: Monojit D

26 окт. 2019 г.

The course is well explained however it could have been better if more visual aids are added in explanation.

автор: Prabhav M

9 июня 2020 г.

Not worthy of putting time & effort, poor examples, limited thinking of examples, not well structured.

автор: Dhiraj B

22 июня 2020 г.

not really something out of the box,repetative information was told but a good course for beginners

автор: RAGHAVI K

21 апр. 2020 г.

videos are partly would be better if the information is more with numrous examples

автор: Rajneesh A

11 июля 2017 г.

There should be more live examples for this. It had all the big terms but no explanantion for them

автор: Deleted A

22 окт. 2020 г.

A lot of good information but very fast-paced and sometimes not explained in real-life examples.

автор: Archish A

26 мая 2020 г.

Though the course covered quite a few topics, the in-depth coverage of topics could be improved.

автор: sara h

4 авг. 2017 г.

More deep explanation was needed at the week four. with more examples related to exam questions.

автор: Luis S

4 июня 2021 г.

Courses only scratches the surface of the topic, more expert interviews needed and readings.

автор: Fang S

27 мая 2018 г.

Except for the fact that the lecture was talking too fast with accent, this course is great!

автор: Evaldas K

27 нояб. 2017 г.

Very little information of everything. Very often something is mentioned and not explained.

автор: YULIA A

24 апр. 2020 г.

Half of the course feels like a high-school level, not enough examples, and SO many typos

автор: Natalia B

16 дек. 2019 г.

Information is given just as a list of some points without descriptions and explanations.

автор: Abhinav K

4 окт. 2019 г.

It was good but it need more explanation, specially regarding consumer behaviour.