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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,645 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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651 - 675 of 1,009 Reviews for Market Research and Consumer Behavior

By Nitish K

Oct 29, 2020

Overall its a good short course on Market Research. Only thing that can be done better is the presentation slides with more topics.

By Maria P C

Jun 26, 2020

It was an amazing experice that gaves me the opportunity to know more the basic info about Marker research and Consumer Behavior.

By Arshadul H

Apr 9, 2020

I just loved the way he exemplified the topics but sometimes it seems venturesome to me to get clear understanding of the topics.

By Karthik P R

Jun 2, 2020

It was a nice course built with real-life examples. I liked the consumer behavior section more than the market research section.

By Ibrahim E

Nov 6, 2019

Concise but may be need detailed power point rather than overwhelmed transcript as it will be easier to take it as a reference.

By Javier F G

May 2, 2018

Useful course for students and professionals willing to introduce themselves into this field of study. It was a nice experience.

By Zhengyi X

Oct 9, 2022

It is an overall good course, but it seems that much content has been omitted, like the data analysis fundamentals in Week 4...

By JATI R

Jul 29, 2020

i think the wording of the quiz can be made to be more simpler and much more understandable but nevertheless,it was worthwhile.

By Bichoy F

Jul 7, 2019

It's a great course with great content but sometimes i felt that the videos need to have some more data to comprehend more.

By saurabh B

Mar 22, 2019

great learning design and concise.

I would appreciate if it could be made jargon free at certain parts or add more context.

By sumit j

Aug 3, 2018

some concepts were hard to understand without any examples provided. But overall i learned a lot and recommend the course.

By Tiffany A T

Sep 27, 2020

Thank you. The course is an overview of marketing research. The explanation was clear, and the examples were relatable.

By Apple F

Mar 27, 2022

1. missing videos - especially in sampling and analytics parts

2. final test answer is wrong - type I and type II error

By SHENBAGARAJ C

May 31, 2020

Consumer behavior topics explained well in practical aspects than marketing research theoretical aspects explained ,.

By WAJIHA M

Apr 19, 2020

Some parts were very basic however, i believe technicalities and difficult terms should have been elaborated further.

By Fei X 徐

Jul 23, 2018

Very interesting explanations on the consumer decision making process. Help us to think using real life examples.

By Carlos A R E

Nov 4, 2019

Buena introducción a la materia, quizás demasiada terminología y poco espacio para reflexionar sobre la misma.

By Md A Q

Dec 27, 2021

Consumer Behavior part was excellent. but the market research part was below average. Overall, a good course.

By Massimiliano M

May 6, 2019

At some point too much info (especially in Week 4) without sufficient supporting examples (too much theory)

By SAFAA M A A

Nov 20, 2020

I found some difficulty in accent of the speaker, over it by follow the script attached with each video

By Gunes M

Apr 4, 2020

From data collection to making questionnaire, this course helped me in understanding marketing research.

By Sunnatbek S u K

Aug 16, 2020

Useful informations and lessons about market research and how to conduct a marketing research. Thanks.

By Myrto K

Nov 3, 2020

Very good course! It would be very helpful to have access to slides of the info presented on videos.

By Soviet K

May 5, 2022

Need to see more example as graphic, practice exercise in data analysis through SPSS software etc.

By Varun P

Apr 9, 2020

Course was quite apt and the sequence was just perfect. Good refreshing knowledge of basic skills.