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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,182
Рецензии: 907

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии

28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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26–50 из 908 отзывов о курсе Market Research and Consumer Behavior

автор: Shubham S

20 нояб. 2017 г.

Absolutely Amazing experience

Faculty is more than awesome, the content is outstanding and the Examples and the explanation of everything is just brilliant . This is for the first time I am having any course through online learning and it Amazing.

автор: Gautam K A

13 окт. 2017 г.

Th classes are organised and concisely put with problems a consumer deal in his daily life. After going through this course, I am looking forward to attend a advanced course by same lecturer. Thanks once again for presenting an eclectic content.

автор: William A

5 мар. 2017 г.

This course was largely a refresher for me on marketing and statistical terminology and concepts. To that end, it served its purpose well. Professor Sinha did a good job giving relevance to the content and adding real world examples.

автор: SUSHANT S

31 июля 2020 г.

the course content is good

the teaching method is at par

good for learning just some minor issues like

the course can be made a bit short especially the week 2 part

the teacher fumbles sometimes but loved his presentation

автор: Lee X S

7 июня 2020 г.

Interesting insights and it taught me a lot more on market research and the key aspects as well as things we should look out for. I like how the course is example oriented. It makes it easier to understand the content.

автор: Amila V

11 мар. 2018 г.

Great Course! It is very simple and it doesn't take very long. Professor gave some excellent life examples which make learning interesting and dynamic. I will continue to the end of the specialization definitely.

автор: Waqas A A

23 июля 2020 г.

I've completely learnt about how consumer behaves while taking purchase decision, also I've learnt about how to organize research and creating questionnaire and how to understand the results achieved from it.

автор: Joshua M N Q

24 авг. 2020 г.

The course enables every individual from any background and discipline to understand the fundamentals of market research process. It also gives learners the foundation of understanding behavior of consumers.

автор: Mary A C

28 дек. 2020 г.

Thank you so much and I love the examples given and simulation with a consumer, it's effective because I easily understand the consumer behavior and importance of market research in the role of marketers.

автор: 20-22 A K

12 сент. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors. ........

автор: Dr. R D

3 мая 2020 г.

Very nice illustrations throughs the course which lead to better Understanding of all the concepts related to market research and consumer behaviour. Thank you prof. Shameek. Very well prepared course.

автор: Raif M M

17 июля 2018 г.

Actually, the Course is Valuable and Prof. explaination is very good and Clear

I recommend it for all who need to update his knowledge and to have an excellent refrence .

Raif Moalla



автор: Anand R P

9 апр. 2020 г.

One of the best course to take in order to learn about what really goes inside the mind of a consumer while shopping. The course content, course instructor and layout all were really great.

автор: Pepin K

26 нояб. 2020 г.

The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

автор: Safran R

7 дек. 2020 г.

Through this course, I was able to develop an understanding of the importance of knowing my consumers and I also gained knowledge of how to go about conducting thorough market research.

автор: Christina C

11 мая 2020 г.

Very informative on the basic principles involved in marketing and consumer behavior. The professor was very clear and engaging throughout the four weeks and explained topics concisely.

автор: Diany T M

4 авг. 2020 г.

Prof Sameek Simha explained everything to be easy to digest even for newcomer in this industry, besides roleplay videos has helped visualizing in real life example. very great job.

автор: ELSA V 1

30 авг. 2020 г.

This is a great course that explains the materials systematically. The example that provides in this course so interesting and helpful to make it easy to understand the materials.

автор: Diana P U

28 нояб. 2021 г.

E​l curso est ásuper completo, explcia de manera lineal para llegar a un conceto especifico y las lecturas y ejemplos son demasiado túiles ya que puedes ver aplciado lo aprendido

автор: Namrata R

11 апр. 2020 г.

This course is really helpful either for students or for working professionals. the instructor delivers the course in very simple language and with easy to understand examples.

автор: Shivam K S

6 мая 2021 г.

Thank you . It was an good learning experience that i had gathered through this 1 month of course.

It gave me valuable inputs. Consumer decision making process is very vital.

автор: JAYA E

31 окт. 2020 г.

very informative and helped to understanding about the market and how to do research. how to form questionnaire by using different tools and knowing the behavior of customers.

автор: Novia R K

3 июня 2020 г.

his course is presented simply and easily understood. The duration of the video is not too long, but the core of the lesson is given up. Thank you, very valuable and helpful.

автор: Swanand M

20 сент. 2019 г.

It was really nice to learn new things in a very distinguished way. all the points were properly arranged and well sequenced. all points were explained thoroughly. Thank you

автор: Priyesh R

29 мая 2020 г.

As a startup founder with no experience in how to conduct market research, this course has been an eye opener for me. The content is pretty good and instructor is engaging.