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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,643 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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401 - 425 of 1,009 Reviews for Market Research and Consumer Behavior

By Ahmed E

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Dec 3, 2019

This is very good course

By Vinayak C

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Mar 23, 2021

very good to undrestand

By BIKASH R S

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May 30, 2020

Nice learning under sir

By Rahmat h

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May 15, 2020

Oh! i enjoy this course

By Harsh T

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Dec 9, 2018

It was very insightful.

By Jatin M S

•

Aug 15, 2022

Indepth Course Content

By PREETHI L

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Apr 16, 2022

Excellent learning!!!!

By Ramil N

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Dec 17, 2020

It was a useful course

By Jai J

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Oct 7, 2020

Very Insightful course

By Abhinav

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Aug 17, 2020

Good course.Thank you.

By MANSI K

•

Jun 11, 2020

love to do this course

By 18BBA068-LAKSHMI N A B

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Sep 23, 2020

Thanks for learned it

By Soud K S 2

•

Aug 1, 2020

such a helpful course

By Popoola M

•

Jun 28, 2020

Great learning avenue

By Nijat A G

•

May 8, 2020

Bu çox mükəmməldir :)

By Sibikumaravel M

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Apr 19, 2020

gained some knowledge

By Michelle M

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Aug 25, 2021

easy to understand!

By Shubham S

•

Nov 7, 2020

Very well explained.

By AMAN K S

•

Sep 2, 2020

Couserera is amazing

By Dr. R

•

Jun 20, 2020

Very Good Experience

By Shams S

•

May 9, 2020

That's a good course

By David B

•

Apr 27, 2023

amazing information

By Yael M E A

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Jun 2, 2022

Excelentes temas...

By GOLUGULA S P S 1

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Sep 27, 2021

had a good learning

By Amarnath R

•

Jun 4, 2020

excellent questions